Lagom skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Lagom is a Korean skincare brand founded in 2015 and owned by SKINMED International Co., Ltd..

Lagom is widely loved for its thoughtful cleansers and scientifically balanced formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Cellup Gel To Water Cleanser for acne-prone skin. The brand consistently delivers gentle, reliable care for daily routines.

This page covers some of the most popular Lagom products; for the whole Lagom range, with a fit score for every product, use the Lovi app.

Lagom cleansers

Cellup Gel To Water Cleanser £23.76

Questions and answers

Is Lagom worth it?

Lagom may be worth it because Lovi rates the Lagom-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from the brand on this page is also completely free of added fragrance.

What are Lagom's best products?

Lagom offers the Cellup Gel To Water Cleanser, which Lovi rates High for sensitive skin, combination skin, mature skin, skin with dark spots, and acne-prone skin.

Which Lagom cleanser is best for oily skin?

Cellup Gel To Water Cleanser is the best Lagom cleanser for oily skin, where Lovi rates it Average.

Does Lagom cause breakouts?

Lagom is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The Cellup Gel To Water Cleanser is specially suited for skin prone to acne.

Is Lagom fragrance-free?

Yes, every product on this page by Lagom lists no fragrance in its ingredients.

What are the key ingredients in Lagom products?

Glycerin helps keep the skin soft and hydrated by supporting the moisture barrier. Sodium hyaluronate also helps improve skin quality and smoothness.

Dermatologic Therapy, 2022

How do I build a Lagom skincare routine?

To build a Lagom skincare routine, start by cleansing with the Cellup Gel To Water Cleanser, which fits a wide range of skin types well. Lovi rates the complete Lagom routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Where can I buy Lagom, and how much does it cost?

Lagom products are available to buy in the United Kingdom, with prices on this page ranging from £23.76.

What are good alternatives to Lagom?

Good alternatives to Lagom that also have pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

Lagom vs SKIN1004: which is better?

Lagom rates better than SKIN1004 for dry, oily, sensitive, combination, and acne-prone skin, with a Superior fit across all these skin types. SKIN1004 also reaches a Superior fit for dry and sensitive skin, but only a High fit for the other types.

Who owns Lagom, and where is it from?

Lagom is a Korean brand founded in 2015, owned by SKINMED International Co., Ltd..

lagom-global.com lagom-usa.com

Is Lagom cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Lagom as cruelty-free.

7 more questions

Research behind Lagom's key ingredients

Benefits of topical hyaluronic acid for skin quality and signs of skin aging: From literature review to clinical evidence
Sodium hyaluronate · Dermatologic Therapy, 2022
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
In Vitro and Randomized, Double-Blind, Placebo-Controlled Trial to Determine the Efficacy and Safety of Nine Antiacne Medicinal Plants
Saponaria officinalis leaf extract · Evidence-based Complementary and Alternative Medicine, 2020
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Lavandula angustifolia oil lavender oil · Free Radical Biology & Medicine, 2025
Modulation of skin pigmentation by the tetrapeptide PKEK: in vitro and in vivo evidence for skin whitening effects
Sodium ascorbyl phosphate · Experimental Dermatology, 2012

3 more studies

Portulaca oleracea extract relieves skin barrier damage induced by increased photosensitivity after GA peeling
Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2022
Evaluation of Saponin-Rich Callus from Saponaria officinalis L. as a Novel Scrub Material with Significant Exfoliating and Anti-Inflammatory Effects
Saponaria officinalis leaf extract · Plants, 2025
Low-temperature extracted Portulaca oleracea L. as a functional ingredient in facial masks for photorejuvenation of sensitive skin
Portulaca oleracea extract · Cutaneous and Ocular Toxicology, 2025

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist