Equate Beauty skincare
Equate Beauty is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993.
Equate Beauty is loved for its gentle exfoliants and carefully crafted formulas. Its products suit balanced, oily, and combination skin best. The standout products for particular concerns include the Blackhead Clearing Scrub for acne-prone skin. These thoughtful offerings provide reliable daily care for everyday routines.
This page covers some of the most popular Equate Beauty products; for the whole Equate Beauty range, with a fit score for every product, use the Lovi app.
Equate Beauty exfoliants
Questions and answers
Is Equate Beauty worth it?
Equate Beauty is worth it, as Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Equate Beauty product on this page lists no fragrance in its ingredients.
What are Equate Beauty's best products?
Equate Beauty does not have a single best product listed on this page, but it features the Blackhead Clearing Scrub for exfoliation. Lovi rates the Equate Beauty-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Does Equate Beauty cause breakouts?
Equate Beauty is unlikely to cause breakouts because its salicylic acid helps clear pores and prevent pimples. Salicylic acid is backed by clinical studies showing it reduces acne.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024
Is Equate Beauty fragrance-free?
Yes, every Equate Beauty product on this page lists no fragrance in its ingredients.
What are the key ingredients in Equate Beauty products?
Equate Beauty products feature salicylic acid and jojoba esters as key ingredients. Salicylic acid helps clear pores and prevent breakouts, while jojoba esters support skin hydration.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2008
How do I build a Equate Beauty skincare routine?
An Equate Beauty-focused routine is simple to build, and Lovi rates it Superior for dry, oily, sensitive, combination, and acne-prone skin. Every product from Equate Beauty on this page also lists no fragrance in its ingredients.
What are good alternatives to Equate Beauty?
Good alternatives to Equate Beauty include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also offer skincare options that may help with various skin types.
Equate Beauty vs CeraVe: which is better?
Equate Beauty routines rate slightly better for dry, oily, sensitive, combination, and acne-prone skin compared to CeraVe. Lovi rates the Equate Beauty-focused routine Superior for all these skin types.
Who owns Equate Beauty, and where is it from?
Equate Beauty is an American brand founded in 1986, owned by Walmart Inc. since 1993.
Is Equate Beauty cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate Beauty as cruelty-free.
Research behind Equate Beauty's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
