Equate Beauty skincare
Equate Beauty is an American skincare brand founded in 1986 and owned by Walmart Inc. since 1993.
Equate Beauty is loved for its gentle exfoliants and carefully crafted formulas. Its products suit balanced, oily, and combination skin best. The standout products for particular concerns include the Blackhead Clearing Scrub for acne-prone skin. These thoughtful offerings provide reliable daily care for everyday routines.
This page covers some of the most popular Equate Beauty products; for the whole Equate Beauty range, with a fit score for every product, use the Lovi app.
Equate Beauty exfoliants
Questions and answers
Is Equate Beauty worth it?
Equate Beauty is worth it, as Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. The Equate Beauty products on this page are also fragrance-free.
What are Equate Beauty's best products?
Equate Beauty does not have a single best product listed here, but the brand-focused routines achieve a Superior fit for oily, sensitive, combination, and acne-prone skin, as well as dry skin.
Does Equate Beauty cause breakouts?
Equate Beauty is unlikely to cause breakouts, and its products help clear oily and acne-prone skin. Lovi rates the Equate Beauty-focused routine Superior for acne-prone skin.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024
Is Equate Beauty fragrance-free?
Yes, every one of the Equate Beauty products on this page lists no fragrance in its ingredients.
What are the key ingredients in Equate Beauty products?
Equate Beauty uses salicylic acid as a key ingredient in its Blackhead Clearing Scrub to help clear pores. Every product from Equate Beauty on this page lists no fragrance in its ingredients.
BioMed Research International, 2020Journal of Cosmetic Dermatology, 2024
How do I build a Equate Beauty skincare routine?
To build an Equate Beauty skincare routine, you can use the brand's focused routines which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Equate Beauty product on this page lists no fragrance in its ingredients.
What are good alternatives to Equate Beauty?
Good alternatives to Equate Beauty include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have product pages on Lovi.
Equate Beauty vs CeraVe: which is better?
Equate Beauty is better for dry skin, where Lovi rates its routine Superior compared to High for CeraVe. For oily, sensitive, combination, and acne-prone skin, both brands tie with a Superior fit on Lovi. Additionally, the Equate Beauty products on this page are all fragrance-free.
Who owns Equate Beauty, and where is it from?
Equate Beauty is an American brand founded in 1986, owned by Walmart Inc. since 1993.
Is Equate Beauty cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Equate Beauty as cruelty-free.
Research behind Equate Beauty's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
