JiYu skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

JiYu is an American skincare brand founded in 2024 and owned by Living Earth LLC.

JiYu is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Korean Toner Pads for acne-prone skin. These offerings provide reliable care for daily routines.

This page covers some of the most popular JiYu products; for the whole JiYu range, with a fit score for every product, use the Lovi app.

JiYu toners and essences

Korean Toner Pads

Questions and answers

Is JiYu worth it?

Yes, JiYu is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the JiYu products on this page list no fragrance in their ingredients.

What are JiYu's best products?

JiYu does not have a single best product because the brand-focused routine achieves a Superior fit across dry, oily, sensitive, combination, and acne-prone skin types. Lovi rates the JiYu-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

Does JiYu cause breakouts?

JiYu is unlikely to cause breakouts because the JiYu products on this page list no fragrance in their ingredients. Lovi rates the Korean Toner Pads Average for acne-prone skin.

Is JiYu fragrance-free?

Yes, every one of the JiYu products on this page lists no fragrance in its ingredients.

What are the key ingredients in JiYu products?

JiYu products feature key ingredients like niacinamide, peptides, Centella asiatica, snail mucin, and hyaluronic acid. These components help support skin barrier repair, calm irritation, and improve signs of aging.

The British Journal of Dermatology, 2002 Indian Journal of Pharmaceutical Sciences, 2016

How do I build a JiYu skincare routine?

To build a JiYu skincare routine, start with the Korean Toner Pads as your toner step. Lovi rates the JiYu-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to JiYu?

Good alternatives to JiYu include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands have dedicated pages on Lovi and offer similar skincare options.

JiYu vs CeraVe: which is better?

JiYu routines rate Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin, whereas CeraVe routines rate High for dry, oily, and combination skin, and Superior for sensitive and acne-prone skin. Lovi rates JiYu higher than CeraVe across most of these skin types.

Who owns JiYu, and where is it from?

JiYu is an American brand founded in 2024, owned by Living Earth LLC.

jiyuskin.com gcimagazine.com

Is JiYu cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list JiYu as cruelty-free.

5 more questions

Research behind JiYu's key ingredients

The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Niacinamide · The British Journal of Dermatology, 2002
Moisturizing and Antiinflammatory Properties of Cosmetic Formulations Containing Centella asiatica Extract
Centella asiatica · Indian Journal of Pharmaceutical Sciences, 2016
Randomized controlled study for the anti-aging effect of human adipocyte-derived mesenchymal stem cell media combined with niacinamide after laser therapy
Niacinamide · Journal of Cosmetic Dermatology, 2021
Senomorphic activity of a combination of niacinamide and hyaluronic acid: correlation with clinical improvement of skin aging
Niacinamide · Scientific Reports, 2024
Snail Slime Extracted by a Cruelty Free Method Preserves Viability and Controls Inflammation Occurrence: A Focus on Fibroblasts
Snail mucin · Molecules, 2023

3 more studies

Systematic Study of Paeonol/Madecassoside Co-Delivery Nanoemulsion Transdermal Delivery System for Enhancing Barrier Repair and Anti-Inflammatory Efficacy
Centella asiatica · Molecules, 2023
Efficacy and Safety of a New Cosmeceutical Regimen Based on the Combination of Snail Secretion Filtrate and Snail Egg Extract to Improve Signs of Skin Aging
Snail mucin · The Journal of Clinical and Aesthetic Dermatology, 2020
Efficacy and safety of a facial serum containing snail secretion filtrate, Calendula officinalis, and Glycyrrhiza glaba root extract in the treatment of maskne: A randomized placebo-controlled study
Snail mucin · Journal of Cosmetic Dermatology, 2022

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist