JiYu skincare
JiYu is an American skincare brand founded in 2024 and owned by Living Earth LLC.
JiYu is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Korean Toner Pads for acne-prone skin. These offerings provide reliable care for daily routines.
This page covers some of the most popular JiYu products; for the whole JiYu range, with a fit score for every product, use the Lovi app.
JiYu toners and essences
Questions and answers
Is JiYu worth it?
Yes, JiYu is worth considering because Lovi rates the brand's routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, all the JiYu products on this page list no fragrance in their ingredients.
What are JiYu's best products?
JiYu does not single out a single product as its absolute best, but the brand features Korean Toner Pads on this page. Lovi rates the JiYu-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Does JiYu cause breakouts?
JiYu is unlikely to cause breakouts because the JiYu products on this page are fragrance-free. Lovi rates the JiYu-focused routine Superior for acne-prone skin.
Is JiYu fragrance-free?
Yes, every one of the JiYu products on this page lists no fragrance in its ingredients.
What are the key ingredients in JiYu products?
JiYu products feature niacinamide, peptides, centella asiatica, hyaluronic acid, and snail mucin as their key ingredients. Niacinamide helps reduce skin dark spots, centella asiatica aids in calming the skin, and hyaluronic acid supports skin moisture.
The British Journal of Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a JiYu skincare routine?
To build a JiYu skincare routine, start by cleansing the face and then gently swipe the Korean Toner Pads across the skin. Lovi rates the JiYu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to JiYu?
Good alternatives to JiYu include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe High for dry skin and Superior for oily, sensitive, combination, and acne-prone skin.
JiYu vs CeraVe: which is better?
JiYu-focused routines rate Superior for dry, oily, sensitive, combination, and acne-prone skin, while CeraVe-focused routines rate High for dry skin and Superior for the others.
Who owns JiYu, and where is it from?
JiYu is an American brand founded in 2024, owned by Living Earth LLC.
Is JiYu cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list JiYu as cruelty-free.
Research behind JiYu's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
