JiYu skincare
JiYu is an American skincare brand founded in 2024 and owned by Living Earth LLC.
JiYu is beloved for its gentle toners and thoughtful formulas. Its products suit sensitive, dry, and combination skin best. The standout products for particular concerns include the Korean Toner Pads for acne-prone skin. These offerings provide reliable care for daily routines.
This page covers some of the most popular JiYu products; for the whole JiYu range, with a fit score for every product, use the Lovi app.
JiYu toners and essences
Questions and answers
Is JiYu worth it?
JiYu is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, every JiYu product on this page has no fragrance in its ingredients.
What are JiYu's best products?
JiYu does not feature standout individual products on this page, as all of them share an Average fit across every skin type. Lovi rates the JiYu-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.
Does JiYu cause breakouts?
JiYu is unlikely to cause breakouts, as the JiYu products on this page list no fragrance. Lovi rates the JiYu-focused routine Superior for acne-prone skin.
Is JiYu fragrance-free?
Yes, every product among the JiYu products on this page lists no fragrance in its ingredients.
What are the key ingredients in JiYu products?
JiYu products on this page feature key ingredients like niacinamide, peptides, Centella asiatica, and hyaluronic acid. Niacinamide helps reduce dark spots and signs of aging, while Centella asiatica and peptides help calm the skin and support barrier repair.
The British Journal of Dermatology, 2002Indian Journal of Pharmaceutical Sciences, 2016
How do I build a JiYu skincare routine?
To build a JiYu skincare routine, start with the Korean Toner Pads. Lovi rates the JiYu-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to JiYu?
Good alternatives to JiYu include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also offer options for various skin needs.
JiYu vs CeraVe: which is better?
JiYu routines rate Superior and CeraVe routines rate High for dry skin, while both brands rate Superior for oily, sensitive, combination, and acne-prone skin.
Who owns JiYu, and where is it from?
JiYu is an American brand founded in 2024, owned by Living Earth LLC.
Is JiYu cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list JiYu as cruelty-free.
Research behind JiYu's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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