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VR vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

VR and No7 are established skincare lines that balance daily efficacy with thoughtful formulation. The former is known for sensory moisturizers featuring PDRN CREAM, while the latter is a British brand founded in 1935 offering serums, eye products, and moisturizers built around vitamin C, shea butter, and hyaluronic acid. VR suits combination, sensitive, and dry skin best, whereas the British line fits mature skin and dry skin best. They differ primarily in their core ingredient profiles and sensory experiences.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular VR and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular VR vs No7 products

Questions and answers

VR or No7: which is better?

No7 offers a much wider selection of products on this page compared to VR, including items that achieve a Superior Lovi fit level for mature skin. Niacinamide may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between VR and No7?

VR features a single product on this page with High fit for sensitive skin and no added fragrance, whereas No7 offers a wide range of products including options for mature and dry skin that achieve Superior Lovi fit levels.

VR or No7: which moisturizer is better?

For moisturizers on this page, No7 includes options with a Superior Lovi fit level for mature skin, whereas the VR moisturizer on this page has an Average fit level for mature skin.

Which is more affordable, VR or No7?

This page does not provide pricing information to compare the affordability of VR and No7.

Which causes fewer breakouts, VR or No7?

Both brands offer products on this page with varying suitability for acne-prone skin, with No7 featuring options like Restore & Renew Serum rated High for acne-prone skin, while VR lists its PDRN CREAM with an Average fit.

How do the founding years and ownership of VR and No7 compare?

VR was founded in 2018 and is owned by an independent company, whereas No7 was founded much earlier in 1935 in the United Kingdom and is owned by Sycamore Partners.

Which brand has products that are entirely fragrance-free, VR or No7?

VR has products that are entirely fragrance-free on this page, as every product from the brand lists no fragrance in its ingredients. In contrast, No7 includes fragrance in some of its products on this page.

What specific skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, the products on this page for No7 fit mature skin, dry skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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