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VR vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

VR and No7 are established skincare lines that balance daily efficacy with thoughtful formulation. The former is known for sensory moisturizers featuring PDRN CREAM, while the latter is a British brand founded in 1935 offering serums, eye products, and moisturizers built around vitamin C, shea butter, and hyaluronic acid. VR suits combination, sensitive, and dry skin best, whereas the British line fits mature skin and dry skin best. They differ primarily in their core ingredient profiles and sensory experiences.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular VR and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular VR vs No7 products

Questions and answers

VR or No7: which is better?

No7 offers a much wider range of products that achieve Superior Lovi fit levels for mature skin and high fit levels across various skin types compared to VR, which has only a High fit for sensitive skin and Average fits otherwise. Key ingredients in No7 products like niacinamide may help control skin aging and pigmentation.

Antioxidants, 2021

What is the difference between VR and No7?

VR features a single fragrance-free moisturizer on this page with a High fit for sensitive skin, whereas No7 offers a large range of serums, creams, and exfoliants that achieve Superior fits for mature skin. No7 includes key ingredients like niacinamide and vitamin C to help reduce pigmentation, though some products on this page contain fragrance.

The British Journal of Dermatology, 2002Journal of Periodontology, 2009

VR or No7: which moisturizer is better?

No7 offers a wider selection of moisturizers on this page with higher Lovi fit levels for specific skin types, such as Protect & Perfect Intense Advanced Night Cream achieving a Superior fit for mature skin. Meanwhile, VR features PDRN CREAM, which lists no fragrance on this page.

Which is more affordable, VR or No7?

This page does not provide pricing information for either VR or No7.

Which causes fewer breakouts, VR or No7?

No7 has products on this page with a High Lovi fit level for acne-prone skin, while VR has an Average fit level for the same skin type.

Between VR and No7, which brand offers fragrance-free products?

Every product from VR on this page lists no fragrance in its ingredients, whereas 10 of the 13 No7 products on this page are fragrance-free.

Which brand was founded earlier, VR or No7?

No7 was founded earlier in 1935, while VR was founded in 2018.

What are the key skincare ingredients used across No7 products?

The key skincare ingredients used across the products on this page for No7 include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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