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The Ordinary vs Endocare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Endocare are accessible skincare brands that offer serums, moisturizers, cleansers, and toners built around ingredients like hyaluronic acid, glycerin, and squalane. The Canadian brand suits sensitive skin, dry sensitive skin, acne-prone skin, mature skin, and skin with dark spots best, whereas the Spanish brand suits mature and dry skin best. Both brands differ in their formulations and origins, with the former known for targeted acid and zinc treatments and the latter beloved for nurturing moisturizers.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Endocare is a Spanish skincare brand founded in 1996 and owned by Cantabria Labs.

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This page compares some of the most popular The Ordinary and Endocare products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Endocare products

The Ordinary vs Endocare moisturizers

Questions and answers

The Ordinary or Endocare: which is better?

The Ordinary is much better for shoppers because the products on this page offer extensive variety and high fit levels across multiple skin types, unlike Endocare which features only a single moisturizer with limited suitability.

What is the difference between The Ordinary and Endocare?

The products on this page for The Ordinary offer a wide variety of affordable serums, cleansers, and moisturizers that fit sensitive, dry sensitive, and oily skin types well, whereas Endocare features just one moisturizer with lower fit levels. Niacinamide may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

The Ordinary or Endocare: which moisturizer is better?

The products on this page show that The Ordinary offers much better moisturizer options, such as Natural Moisturizing Factors + HA, which has a Superior fit for dry skin, compared to Endocare which features only one moisturizer with lower fit levels.

Which is more affordable, The Ordinary or Endocare?

The products on this page from The Ordinary include affordable and great value serums, whereas Endocare is not highlighted for its affordability.

Which causes fewer breakouts, The Ordinary or Endocare?

The Ordinary is much better suited for acne-prone skin, as the products on this page achieve High and Superior Lovi fit levels for acne-prone and oily skin types, whereas Endocare features a low fit for acne-prone skin.

Between The Ordinary and Endocare, which brand was founded earlier?

Endocare was founded earlier, in 1996 in Spain, while The Ordinary was founded later in 2016 in Canada.

How does the country of origin differ between The Ordinary and Endocare?

The Ordinary was founded in Canada, whereas Endocare was founded in Spain.

Which company owns The Ordinary compared to Endocare?

The Ordinary is owned by The Estée Lauder Companies Inc., whereas Endocare is owned by Cantabria Labs.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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