Paula's Choice vs The INKEY List
Paula's Choice and The INKEY List are skincare brands offering serums, cleansers, moisturizers, toners, and more. The American brand is known for hyaluronic acid, glycerin, and vitamin c, suiting oily skin and combination skin best. Meanwhile, the British brand focuses on glycerin and fits combination skin and sensitive skin best. While both feature glycerin to significantly increase skin hydration and restore barrier function, they differ in their specific formulations and targeted skin needs.
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
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This page compares some of the most popular Paula's Choice and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs The INKEY List products
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Skin Perfecting 2% BHA Liquid Exfoliant
SAR 263.52
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1% Retinol Treatment
SAR 325.00
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10% Azelaic Acid Booster
SAR 275.52
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C15 Super Booster
SAR 50.00
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CLEAR Pore Normalizing Cleanser
SAR 140.00
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10% Niacinamide Booster
SAR 50.00
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Weightless Body Treatment 2% BHA
SAR 252.99
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Skin Balancing Pore-Reducing Toner
SAR 166.90
People Say
Lightweight and fast-absorbing Mostly MentionedMostly Mentioned
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
Improves texture and smoothness Mostly MentionedSometimes Noted
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “bumps be gone — Paula's Choice Weightless Body Treatment 2% BHA”
- “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
- “Skin feels softer — The INKEY List PHA Toner”
Gentle and non-irritating formula Often MentionedOften Mentioned
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “no stinging — Paula's Choice C15 Super Booster”
- “Great for sensitive skin — The INKEY List PHA Toner”
- “Never tight or stripped — The INKEY List Salicylic Acid Cleanser”
Affordable price and value Not notedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Radiance, glow, and dark spots Often MentionedRarely Noted
- “visible glow — Paula's Choice C15 Super Booster”
- “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
- “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
Reduces redness and soothes skin Sometimes NotedOften Mentioned
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “calmed redness immediately — Paula's Choice 10% Azelaic Acid Booster”
Packaging issues and small size Often MentionedOften Mentioned
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
- “dropper leaks — Paula's Choice C15 Super Booster”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
- “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
High price and poor value Mostly MentionedNot noted
- “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
Unpleasant smell or scent Often MentionedSometimes Noted
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
- “smells plasticky — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
Paula's Choice vs The INKEY List routines for dry skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
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SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
PHA Toner
Evening
SAR 232.00
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Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
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Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
SAR 140.00
-
Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
SAR 223.04
- Moisturizer RESIST Intensive Wrinkle-Repair Retinol Serum Morning · Evening · Once a week
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SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
SAR 261.90
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening
SAR 72.64
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Serum or Treatment
RESIST Super Antioxidant Concentrate Serum
Evening · Once a week
SAR 461.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy The INKEY List routine · SAR 1,013.85 · 80% fit
Buy Paula's Choice routine · SAR 1,588.72 · 79% fitSee multi-brand routine · 96% fit
Paula's Choice vs The INKEY List routines for oily skin
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
SAR 140.00
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
SAR 310.00
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
SAR 202.06
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
SAR 261.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
SAR 187.00
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Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
SAR 51.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
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Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
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Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
SAR 107.76
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
PHA Toner
Evening
SAR 232.00
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
Buy Paula's Choice routine · SAR 1,883.71 · 89% fit
Buy The INKEY List routine · SAR 1,267.37 · 87% fitSee multi-brand routine · 97% fit
Paula's Choice vs The INKEY List routines for combination skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
SAR 63.82
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
SAR 86.24
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
SAR 129.00
-
Cleansing Toner
Glycolic Acid Toner
Evening
SAR 88.54
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
SAR 149.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
SAR 140.00
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
SAR 310.00
-
Moisturizer
Clear Oil-Free Moisturizer
Morning · Evening · Once a week
SAR 202.06
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
SAR 261.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
SAR 64.80
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
SAR 51.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
Buy The INKEY List routine · SAR 1,056.73 · 90% fit
Buy Paula's Choice routine · SAR 1,601.99 · 89% fitSee multi-brand routine · 97% fit
Questions and answers
Paula's Choice or The INKEY List: which is better?
Both brands are great choices depending on your budget and skin goals, with Paula's Choice excelling in radiance and texture while The INKEY List offers superior affordability and soothing benefits. For combination and sensitive skin types, Lovi finds that The INKEY List achieves a Superior fit level.
What is the difference between Paula's Choice and The INKEY List?
Paula's Choice and The INKEY List both offer fragrance-free skincare products, but Lovi shows that The INKEY List has a Superior fit for combination skin and sensitive skin compared to Paula's Choice's High fit for those skin types.
Paula's Choice or The INKEY List for dry skin?
Both Paula's Choice and The INKEY List achieve a High routine fit for dry skin, though Paula's Choice features fragrance-free formulas with key ingredients like hyaluronic acid and glycerin. Topical hyaluronic acid helps improve skin quality and signs of skin aging.
Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015
Paula's Choice or The INKEY List: which cleanser is better?
Both brands offer effective cleansers, but Paula's Choice is a better fit for oily, acne-prone, and combination skin with Superior Lovi ratings across multiple options like the CLEAR Pore Normalizing Cleanser. The INKEY List provides popular options like the Salicylic Acid Cleanser and Oat Cleansing Balm, but fits best for specific skin types or concerns.
Which is more affordable, Paula's Choice or The INKEY List?
The INKEY List is more affordable, as reviewers mostly mention its affordable serums and moisturizers compared to the high price often noted for Paula's Choice.
Between Paula's Choice and The INKEY List, which brand does better for reducing redness and soothing skin?
The INKEY List does better for reducing redness and soothing skin compared to Paula's Choice.
Which brand offers better results for radiance, glow, and dark spots?
Paula's Choice offers better results for radiance, glow, and dark spots compared to The INKEY List.
How do the founding years and corporate ownerships of Paula's Choice and The INKEY List compare?
Paula's Choice was founded in 1995 in the United States and has been owned by Unilever since 2021, while The INKEY List was founded later in 2018 in the United Kingdom and is owned by Brand Evangelists for Beauty Limited.
Paula's Choice or The INKEY List for sensitive skin?
Lovi finds that The INKEY List is Superior for sensitive skin, whereas Paula's Choice is High. Reviewers note that The INKEY List helps reduce redness and soothes skin.
Paula's Choice or The INKEY List: which moisturizer is better?
Both brands offer solid moisturizer options, but shoppers looking for affordable hydration generally prefer The INKEY List for its budget-friendly and fast-absorbing creams. Meanwhile, Paula's Choice provides targeted treatments like the Clinical Ceramide-Enriched Firming Moisturizer and Clear Oil-Free Moisturizer, which help maintain skin health across various skin types.
Paula's Choice or The INKEY List for acne-prone skin?
Both Paula's Choice and The INKEY List fit acne-prone skin well, with the products on this page achieving a High routine fit level for both brands. Reviewers note that Paula's Choice provides targeted texture improvement, while The INKEY List offers affordable hydration.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Darutoside promotes skin wound healing via regulating macrophage polarization
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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