Paula's Choice vs The INKEY List
Paula's Choice and The INKEY List are well-regarded skincare labels that offer targeted regimens built around nourishing agents like glycerin. The American brand features serums, cleansers, moisturizers, and toners tailored for combination and oily skin, while its British counterpart provides moisturizers, serums, toners, and eye products suited best for combination and sensitive skin. Both lines utilize key ingredients to enhance hydration and support barrier function, yet they differ in their foundational formulations and specific product strengths for various complexions.
Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
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This page compares some of the most popular Paula's Choice and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Paula's Choice vs The INKEY List products
People Say
Lightweight and fast-absorbing Mostly MentionedMostly Mentioned
- “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
- “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
- “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
Improves texture and smoothness Mostly MentionedSometimes Noted
- “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
- “bumps be gone — Paula's Choice Weightless Body Treatment 2% BHA”
- “skin is insanely soft — Paula's Choice Weightless Body Treatment 2% BHA”
- “Skin feels softer — The INKEY List PHA Toner”
Gentle and non-irritating formula Often MentionedOften Mentioned
- “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “no stinging — Paula's Choice C15 Super Booster”
- “Great for sensitive skin — The INKEY List PHA Toner”
- “Never tight or stripped — The INKEY List Salicylic Acid Cleanser”
Affordable price and value Not notedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
Radiance, glow, and dark spots Often MentionedRarely Noted
- “visible glow — Paula's Choice C15 Super Booster”
- “acne scars faded — Paula's Choice 10% Azelaic Acid Booster”
- “Discoloration almost gone — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
- “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
Reduces redness and soothes skin Sometimes NotedOften Mentioned
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
- “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “calms redness instantly — The INKEY List 10% Azelaic Acid Serum”
- “calmed redness immediately — Paula's Choice 10% Azelaic Acid Booster”
Packaging issues and small size Often MentionedOften Mentioned
- “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
- “dropper leaks — Paula's Choice C15 Super Booster”
- “Pump breaks easily — The INKEY List Tranexamic Acid Serum”
- “Very difficult to squeeze out at first — The INKEY List Oat Cleansing Balm”
High price and poor value Mostly MentionedNot noted
- “tiny tube — Paula's Choice 10% Azelaic Acid Booster”
Unpleasant smell or scent Often MentionedSometimes Noted
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
- “smells plasticky — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
- “smells like grain — Paula's Choice 10% Azelaic Acid Booster”
Paula's Choice vs The INKEY List routines for dry skin
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Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
CA$54.99
-
Hydrating Toner
Skin Recovery Enriched Calming Toner
Morning
CA$47.00
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
CA$68.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
CA$55.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
CA$17.99
-
Serum or Treatment
Pro-Collagen Multi-Peptide Booster
Evening · Once a week
CA$84.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
CA$27.99
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
CA$38.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
CA$29.99
Buy Paula's Choice routine · CA$301.97 · 84% fit
Buy The INKEY List routine · CA$118.83 · 82% fitSee multi-brand routine · 99% fit
Paula's Choice vs The INKEY List routines for oily skin
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
CA$54.99
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
CA$41.00
-
Moisturizer
RESIST Intensive Wrinkle-Repair Retinol Serum
Morning · Evening · Once a week
CA$102.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
CA$55.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Pixi Glow Tonic
Evening
CA$28.90
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
CA$84.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
CA$38.08
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
CA$35.95
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Cleansing Toner
Glycolic Acid Toner
Evening
CA$24.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Tatcha The Clarifying Clay Mask
Once a week
CA$95.00
Buy Paula's Choice routine · CA$357.38 · 87% fit
Buy The INKEY List routine · CA$258.98 · 86% fitSee multi-brand routine · 96% fit
Paula's Choice vs The INKEY List routines for combination skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
CA$20.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
CA$37.60
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
CA$45.39
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
CA$20.96
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
CA$22.85
-
Cleansing Toner
Glycolic Acid Toner
Evening
CA$24.50
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
CA$27.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
-
Cleanser
CLEAR Pore Normalizing Cleanser
Morning · Evening · Once a week
CA$54.99
-
Hydrating Toner
Advanced Replenishing Toner
Morning · Once a week
CA$41.00
-
Moisturizer
Replenishing Moisturizer
Morning · Evening · Once a week
CA$68.00
-
SPF
Youth-Extending Daily Hydrating Fluid SPF 50
Morning
CA$55.00
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
CA$23.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
CA$31.99
-
Serum or Treatment
Niacinamide 20% Treatment
Evening · Once a week
CA$84.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
CA$29.50
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
CA$50.00
Buy The INKEY List routine · CA$206.30 · 90% fit
Buy Paula's Choice routine · CA$383.47 · 88% fitSee multi-brand routine · 96% fit
Questions and answers
Paula's Choice or The INKEY List: which is better?
Paula's Choice and The INKEY List both offer high routine fit across major skin types, but Paula's Choice is better for improving texture and dark spots, while The INKEY List is more affordable.
What is the difference between Paula's Choice and The INKEY List?
Paula's Choice is a US-based brand founded in 1995 that is owned by Unilever, while The INKEY List is a UK-based brand founded in 2018 and owned by Brand Evangelists for Beauty Limited. Both brands offer fragrance-free products on this page, but Paula's Choice is noted for improving texture and tackling dark spots, whereas The INKEY List is known for affordability and reducing redness.
Paula's Choice or The INKEY List for dry skin?
For dry skin, both Paula's Choice and The INKEY List offer a High routine fit on the products on this page. Paula's Choice provides options such as the Replenishing Moisturizer with a High fit for dry skin, while The INKEY List features choices like the Oat Cleansing Balm with a Superior fit for dry skin.
Paula's Choice or The INKEY List: which cleanser is better?
Both brands offer cleansers that fit oily, acne-prone, and combination skin at a Superior level, while Paula's Choice provides an extra range of options for dry and sensitive skin. Reviewers note that The INKEY List delivers better affordability, whereas Paula's Choice is often associated with higher prices.
Which is more affordable, Paula's Choice or The INKEY List?
The INKEY List is more affordable than Paula's Choice, as reviewers mostly note its affordable prices and value while highlighting high prices for Paula's Choice.
Between Paula's Choice and The INKEY List, which brand does better for improving texture and smoothness?
Paula's Choice does better for improving texture and smoothness than The INKEY List.
Which brand is better for radiance, glow, and dark spots between Paula's Choice and The INKEY List?
Paula's Choice does better for radiance, glow, and dark spots on the products on this page.
Paula's Choice or The INKEY List: which one performs better for reducing redness and soothing skin?
The INKEY List performs better for reducing redness and soothes skin, as reviewers note it does better in this area.
Paula's Choice or The INKEY List for oily skin?
Both Paula's Choice and The INKEY List achieve a High routine fit for oily skin. Paula's Choice helps improve skin texture and radiance, while The INKEY List provides affordable hydration.
Paula's Choice or The INKEY List: which moisturizer is better?
Both brands offer solid moisturizers, with Paula's Choice bringing targeted anti-aging formulas and The INKEY List providing widely praised hydrating and budget-friendly options on the products on this page.
Paula's Choice or The INKEY List for sensitive skin?
For sensitive skin, both brands work well, but Lovi rates The INKEY List as Superior and Paula's Choice as High.
Paula's Choice or The INKEY List for acne-prone skin?
For acne-prone skin, both brands offer a high routine fit. Paula's Choice is noted for improving texture, while The INKEY List helps soothe skin.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Topical glutathione amino acid precursors protect skin against environmental and oxidative stress
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Tocotrienol-rich fraction attenuates UV-induced inflammaging: A bench to bedside study
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
The impacts of sodium lauroyl sarcosinate in facial cleanser on facial skin microbiome and lipidome
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Borage Oil Treated with Immobilized Lipase Inhibits Melanogenesis
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Functional properties and skin care effects of sodium trehalose sulfate
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Darutoside promotes skin wound healing via regulating macrophage polarization
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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