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No7 vs Dr. Barbara Sturm

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and Dr. Barbara Sturm are established skincare brands offering distinct approaches to daily care. The British brand No7 features serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the German brand Dr. Barbara Sturm is deeply loved for its gentle moisturizers, clarifying exfoliants, and nourishing serums built on scientifically advanced formulas that suit sensitive, dry, and balanced skin. They differ primarily in their heritage and formulation focus, with both providing targeted options for specific skin concerns.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular No7 and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs Dr. Barbara Sturm products

People Say

No7Dr. Barbara Sturm
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
    • “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
    • “sinks in quickly — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Improves Skin Texture Mostly MentionedOften Mentioned
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Skin looks smoother — No7 Future Renew Damage Reversal Night Cream”
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
  • Radiance and Glow Sometimes NotedOften Mentioned
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentle Formula Often MentionedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Anti-Aging and Fine Lines Often MentionedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
  • High Price Point Rarely NotedMostly Mentioned
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Lack of Results Often MentionedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
    • “didn't do anything — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Skin Irritation and Reactions Often MentionedRarely Noted
    • “quite red after — Dr. Barbara Sturm Enzyme Cleanser”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
  • Application Texture Issues Rarely NotedOften Mentioned
    • “needs to be rubbed in — No7 Pure Retinol Eye Cream”
    • “tacky finish — Dr. Barbara Sturm Hyaluronic Serum”

Questions and answers

No7 or Dr. Barbara Sturm: which is better?

No7 and Dr. Barbara Sturm each perform better in different areas, with No7 doing better for improving skin texture and Dr. Barbara Sturm doing better for radiance and glow. No7 fits mature skin, dry skin, and skin with dark spots best, and its products on this page feature key ingredients like niacinamide, which may help control skin aging and pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between No7 and Dr. Barbara Sturm?

No7 and Dr. Barbara Sturm differ in their review performance, where No7 is noted to better improve skin texture, while Dr. Barbara Sturm achieves better radiance and glow. No7 is more often cited for a high price point, whereas Dr. Barbara Sturm is more often linked to skin irritation and reactions.

No7 or Dr. Barbara Sturm: which moisturizer is better?

No7 offers moisturizers like the Protect & Perfect Intense Advanced Night Cream, which Lovi rates as a Superior fit for mature skin. Dr. Barbara Sturm features the Hyaluronic Serum, which Lovi rates as a High fit for oily skin.

Which is more affordable, No7 or Dr. Barbara Sturm?

No7 is more affordable, as high price point is noted as a drawback for No7 compared to Dr. Barbara Sturm.

Which causes fewer breakouts, No7 or Dr. Barbara Sturm?

When it comes to breakouts, neither brand is explicitly noted for causing fewer breakouts based on the available review themes, but Dr. Barbara Sturm is specifically mentioned as having skin irritation and reactions. Meanwhile, No7 products on this page often help with hydration and mature skin care, but reviewers frequently report skin irritation and adverse reactions there as well.

Which brand has been around longer, No7 or Dr. Barbara Sturm?

No7 has been around longer, having been founded in 1935 in the United Kingdom, whereas Dr. Barbara Sturm was founded in 2014 in Germany.

Do both No7 and Dr. Barbara Sturm offer products containing fragrance?

No7 offers some products containing fragrance, whereas every product from Dr. Barbara Sturm on this page lists no fragrance in its ingredients.

Which brand provides a serum with a High Lovi fit level for dry skin, No7 or Dr. Barbara Sturm?

Both No7 and Dr. Barbara Sturm offer serums that achieve a High Lovi fit level for dry skin. No7 features options such as the Restore & Renew Serum, while Dr. Barbara Sturm provides The Good C Vitamin C Serum.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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