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No7 vs Dr. Barbara Sturm

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and Dr. Barbara Sturm are established skincare brands offering distinct approaches to daily care. The British brand No7 features serums, eye products, moisturizers, and sunscreens built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the German brand Dr. Barbara Sturm is deeply loved for its gentle moisturizers, clarifying exfoliants, and nourishing serums built on scientifically advanced formulas that suit sensitive, dry, and balanced skin. They differ primarily in their heritage and formulation focus, with both providing targeted options for specific skin concerns.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular No7 and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs Dr. Barbara Sturm products

People Say

No7Dr. Barbara Sturm
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
    • “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
    • “sinks in quickly — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Improves Skin Texture Mostly MentionedOften Mentioned
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “Skin looks smoother — No7 Future Renew Damage Reversal Night Cream”
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
  • Radiance and Glow Sometimes NotedOften Mentioned
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Gentle Formula Often MentionedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Anti-Aging and Fine Lines Often MentionedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
  • High Price Point Rarely NotedMostly Mentioned
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Lack of Results Often MentionedOften Mentioned
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
    • “seen no difference whatsoever — No7 Pure Retinol Eye Cream”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”
    • “didn't do anything — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Skin Irritation and Reactions Often MentionedRarely Noted
    • “quite red after — Dr. Barbara Sturm Enzyme Cleanser”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”
  • Application Texture Issues Rarely NotedOften Mentioned
    • “needs to be rubbed in — No7 Pure Retinol Eye Cream”
    • “tacky finish — Dr. Barbara Sturm Hyaluronic Serum”

Questions and answers

No7 or Dr. Barbara Sturm: which is better?

Both brands have their strengths, but No7 is better for improving skin texture while Dr. Barbara Sturm is better for radiance and glow. No7 also fits mature, dry, and sensitive skin best.

What is the difference between No7 and Dr. Barbara Sturm?

No7 offers a wider range of products that on Lovi have Superior fit for mature skin, while Dr. Barbara Sturm achieves a better radiance and glow according to reviewers. No7 also tends to have a lower price point and features fragrance in some of its products, whereas every Dr. Barbara Sturm product on this page lists no fragrance.

No7 or Dr. Barbara Sturm: which moisturizer is better?

For moisturizers, both brands offer good options, with No7 providing high to superior Lovi fit levels for mature and dry skin types. Niacinamide helps control skin aging and pigmentation, while sodium hyaluronate benefits skin quality and signs of aging.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, No7 or Dr. Barbara Sturm?

No7 is more affordable, though the products on this page have a high price point for No7 according to reviewers.

Which causes fewer breakouts, No7 or Dr. Barbara Sturm?

Both No7 and Dr. Barbara Sturm are a High fit for acne-prone skin with certain products, such as No7's Restore & Renew Serum and Dr. Barbara Sturm's Enzyme Cleanser, so neither brand is clearly superior for preventing breakouts based on the page facts.

Which brand offers more products that are free of added fragrance, No7 or Dr. Barbara Sturm?

Dr. Barbara Sturm offers more products that are free of added fragrance, as every product on its page lists no fragrance in its ingredients, whereas No7 has some products with fragrance.

Which brand has been established longer, No7 or Dr. Barbara Sturm?

No7 has been established longer, having been founded in the United Kingdom in 1935, whereas Dr. Barbara Sturm was founded in Germany in 2014.

Between No7 and Dr. Barbara Sturm, which brand is associated with better radiance and glow according to reviewers?

According to reviewers, Dr. Barbara Sturm does better when it comes to radiance and glow.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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