Kiehl's vs Olay
Kiehl's and Olay are two esteemed skincare brands offering thoughtful arrays of moisturizers, eye products, serums, and cleansers. The American brand founded in 1851 is cherished for formulas anchored by glycerin and squalane, suiting skin with dark spots and mature skin best. Meanwhile, the other brand is beloved for gentle formulations featuring niacinamide and glycerin that suit dry skin and acne-prone skin best. Ultimately, they differ in their primary key ingredients and the specific skin types their standout choices target.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular Kiehl's and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Olay products
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Ultra Facial Cream
€19.32
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Creamy Eye Treatment with Avocado
€32.50
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Clearly Corrective™ Dark Spot Solution
€49.16
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Rare Earth Deep Pore Cleansing Masque
€33.72
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Retinol Skin-Renewing Daily Micro-Dose Serum
€44.28
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Midnight Recovery Concentrate
€77.37
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Better Screen UV Serum
€18.90
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Super Multi-Corrective Cream
€78.90
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “sinks in quickly — Olay Super Serum”
- “absorbs quickly — Olay Vitamin C Serum”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
- “light and smooth — Olay Ultimate Eye Cream”
Skin Smoothing and Barrier Often MentionedOften Mentioned
- “skin feels baby soft — Olay Retinol24”
- “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
- “Makeup goes on so smooth — Olay Regenerist Micro-Sculpting Cream”
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
Brightening and Radiance Often MentionedOften Mentioned
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “iridescent glow — Olay Super Serum”
- “hides dark shadows — Olay Ultimate Eye Cream”
Gentle on Skin Often MentionedSometimes Noted
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “fragrance-free — Kiehl's Ultra Facial Cream”
- “fragrance-free — Olay Eye Lifting Serum”
- “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
Makeup Compatibility Sometimes NotedSometimes Noted
- “concealer glides on smoothly — Kiehl's Creamy Eye Treatment with Avocado”
- “no pilling — Kiehl's Ultra Facial Cream”
- “absorbs instantly — Olay Eye Lifting Serum”
- “acts as primer — Olay Super Serum”
High Price Mostly MentionedRarely Noted
- “expensive for drugstore — Olay Super Serum”
- “expensive — Olay Super Serum Night Repair”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Breakouts and Irritation Often MentionedSometimes Noted
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
- “caused cystic acne — Olay Retinol24”
- “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
Product Ineffectiveness Often MentionedSometimes Noted
- “no difference — Olay Vitamin C Serum”
- “not moisturizing enough — Olay Super Serum”
- “didn't see a difference — Olay Retinol24”
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
Kiehl's vs Olay routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
€21.95
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€16.89
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Moisturizer
Regenerist Luminous Tone Perfecting Cream
Morning · Evening · Once a week
€79.56
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SPF
Regenerist Micro-Sculpting Cream
Morning
€54.97
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
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Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening · Once a week
€13.99
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Serum or Treatment
Super Serum Night Repair
Evening · Once a week
€192.17
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Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€21.01
-
Hydrating Toner
Ultra Facial Toner
Morning
€11.90
-
Moisturizer
Super Multi-Corrective Cream
Morning · Evening · Once a week
€78.90
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SPF
Better Screen UV Serum
Morning
€18.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€35.50
-
Cleansing Toner
ROUND LAB 1025 Dokdo Cleansing Water
Evening · Once a week
€13.99
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€56.06
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Nourishing Mask
LANEIGE Water Sleeping Mask_EX
Once a week
€33.90
Kiehl's vs Olay routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
€21.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.90
-
Moisturizer
Super Serum
Morning · Evening · Once a week
€192.17
-
SPF
Regenerist Micro-Sculpting Cream
Morning
€54.97
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Pixi Glow Tonic
Evening
€18.05
-
Serum or Treatment
Regenerist Retinol 24 Night Moisturizer
Evening · Once a week
€35.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€21.01
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€11.90
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€27.99
-
SPF
Ultra Facial Cream
Morning
€19.32
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€35.50
-
Cleansing Toner
Pixi Glow Tonic
Evening
€18.05
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
€49.16
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€72.82
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€33.72
Kiehl's vs Olay routines for combination skin
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Cleanser
Dr. Althea Amino Acid Gentle Bubble Cleanser
Morning · Evening · Once a week
€16.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Super Serum
Morning · Evening · Once a week
€192.17
-
SPF
Regenerist Micro-Sculpting Cream
Morning
€54.97
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€11.83
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
€16.99
-
Serum or Treatment
Super Serum Night Repair
Evening · Once a week
€192.17
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€15.72
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€21.01
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€11.90
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€27.99
-
SPF
Better Screen UV Serum
Morning
€18.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€35.50
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
€16.99
-
Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
€49.16
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€33.72
Questions and answers
Kiehl's or Olay: which is better?
Olay is better for acne-prone skin and mature skin, where Lovi rates its routine fit as Superior compared to Kiehl's High. Reviewers note that Olay does better for skin smoothing and barrier repair.
What is the difference between Kiehl's and Olay?
Olay achieves Superior Lovi fit levels for sensitive, acne-prone, and mature skin, whereas Kiehl's reaches High fit levels for those skin types on the products on this page. Reviewers frequently note a high price point for Kiehl's, while Olay receives mentions for product ineffectiveness.
Kiehl's or Olay for dry skin?
Both brands offer products for dry skin, with Lovi giving Kiehl's a High fit and Olay a Superior fit for dry skin routines. For dry skin, Olay features key ingredients like hyaluronic acid, which helps improve skin quality and signs of aging.
Kiehl's or Olay: which cleanser is better?
Both brands offer solid cleanser options on this page, but Olay stands out with cleansers like the Regenerating Cream Cleanser that help improve skin texture and smoothness. Lovi rates Olay as Superior for acne-prone skin, while Kiehl's cleansers like the Calendula Deep Cleansing Foaming Face Wash provide a High fit for oily and acne-prone skin.
Which is more affordable, Kiehl's or Olay?
Olay is more affordable, as reviewers often note a high price point for Kiehl's while Olay wins on price in the review themes on this page.
Between Kiehl's and Olay, which brand performs better for mature skin and skin with dark spots?
Olay performs better for mature skin and skin with dark spots, as Lovi rates its routines for both skin types as Superior compared to Kiehl's High level. Niacinamide helps reduce cutaneous pigmentation.
How do the fragrance options compare between Kiehl's and Olay skincare products?
Both brands offer mostly fragrance-free choices on the products on this page. Kiehl's includes fragrance in 2 of 28 products, while Olay includes fragrance in only 1 of 27 products.
Which brand is better suited for improving skin texture and smoothness according to reviewer themes?
According to the reviewer themes on this page, texture and absorption are equal between Kiehl's and Olay, but Olay does better for skin smoothing and barrier.
Kiehl's or Olay for oily skin?
Both Kiehl's and Olay offer a High routine fit for oily skin on the products on this page. Kiehl's features specialized cleansers like the Calendula Deep Cleansing Foaming Face Wash that achieves a Superior fit for oily skin, while Olay provides options such as the Super Serum with a High fit.
Kiehl's or Olay: which moisturizer is better?
Olay is better for moisturizers on this page, as Lovi rates its routines and options like Regenerist Micro-Sculpting Cream with a Superior fit for mature skin and dry skin. Reviewers often mention Olay for intense hydration and improved texture. Niacinamide helps reduce cutaneous pigmentation and skin aging.
Kiehl's or Olay for sensitive skin?
Olay has a Superior fit for sensitive skin on Lovi, while Kiehl's has a High fit. Both brands offer fragrance-free options across most of the products on this page to help minimize irritation.
Kiehl's or Olay: which sunscreen is better?
Both Kiehl's and Olay offer sunscreens on this page with High fit levels for mature skin, skin with dark spots, and sensitive skin, but Kiehl's Better Screen UV Serum additionally provides a High fit for acne-prone skin.
Kiehl's or Olay for acne-prone skin?
Olay is a better choice for acne-prone skin, as Lovi rates its routine as Superior compared to Kiehl's Average fit. Olay features key ingredients like niacinamide and salicylic acid that help reduce blemishes, though some products may cause irritation if overused.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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