Kiehl's vs Olay
Kiehl's and Olay are respected skincare lines offering thoughtful selections of nourishing moisturizers, targeted serums, soothing toners, and revitalizing eye products. The American brand, founded in 1851, is known for formulations featuring glycerin and squalane that suit mature skin and combination skin best, while Olay is beloved for gentle treatments utilizing niacinamide and glycerin to support mature skin and acne-prone skin. Both brands differ primarily in their ingredient profiles and specific targeted solutions, with the former relying on squalane to counteract oxidative stress and the latter focusing on niacinamide to improve wrinkles and pigmentation.
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular Kiehl's and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Kiehl's vs Olay products
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Ultra Facial Cream
€35.50
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Creamy Eye Treatment with Avocado
€27.60
- Clearly Corrective™ Dark Spot Solution
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Rare Earth Deep Pore Cleansing Masque
€32.50
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Retinol Skin-Renewing Daily Micro-Dose Serum
€54.50
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Midnight Recovery Concentrate
€77.90
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Better Screen UV Serum
€19.90
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Super Multi-Corrective Cream
€97.70
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “absorbs instantly without residue — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “sinks in quickly — Olay Super Serum”
- “absorbs quickly — Olay Vitamin C Serum”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
- “Feels like a drink of water — Kiehl's Hydro-Plumping Serum Concentrate”
- “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
- “light and smooth — Olay Ultimate Eye Cream”
Skin Smoothing and Barrier Often MentionedOften Mentioned
- “skin feels baby soft — Olay Retinol24”
- “Skin feels like silk — Olay Regenerist Retinol 24 Night Moisturizer”
- “Makeup goes on so smooth — Olay Regenerist Micro-Sculpting Cream”
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
Brightening and Radiance Often MentionedOften Mentioned
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “iridescent glow — Olay Super Serum”
- “hides dark shadows — Olay Ultimate Eye Cream”
Gentle on Skin Often MentionedSometimes Noted
- “experienced zero irritation — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “fragrance-free — Kiehl's Ultra Facial Cream”
- “fragrance-free — Olay Eye Lifting Serum”
- “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
Makeup Compatibility Sometimes NotedSometimes Noted
- “concealer glides on smoothly — Kiehl's Creamy Eye Treatment with Avocado”
- “no pilling — Kiehl's Ultra Facial Cream”
- “absorbs instantly — Olay Eye Lifting Serum”
- “acts as primer — Olay Super Serum”
High Price Mostly MentionedRarely Noted
- “expensive for drugstore — Olay Super Serum”
- “expensive — Olay Super Serum Night Repair”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Breakouts and Irritation Often MentionedSometimes Noted
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “caused cystic acne — Kiehl's Midnight Recovery Concentrate”
- “caused cystic acne — Olay Retinol24”
- “Caused breakouts — Olay Regenerist Micro-Sculpting Cream”
Product Ineffectiveness Often MentionedSometimes Noted
- “no difference — Olay Vitamin C Serum”
- “not moisturizing enough — Olay Super Serum”
- “didn't see a difference — Olay Retinol24”
- “skin felt tight after an hour — Kiehl's Ultra Facial Oil-Free Gel Cream”
Kiehl's vs Olay routines for dry skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
€23.46
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Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€14.28
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Moisturizer
Regenerist Luminous Tone Perfecting Cream
Morning · Evening · Once a week
€61.73
-
SPF
Regenerist Micro-Sculpting Cream
Morning
€44.99
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.25
- Serum or Treatment Vitamin C Serum Evening · Once a week
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Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€14.00
-
Hydrating Toner
Ultra Facial Toner
Morning
€13.00
-
Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
€76.90
-
SPF
Better Screen UV Serum
Morning
€19.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€41.50
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€73.50
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
€28.40
Kiehl's vs Olay routines for oily skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
€23.46
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Super Serum
Morning · Evening · Once a week
€44.18
-
SPF
Regenerist Micro-Sculpting Cream
Morning
€44.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€82.85
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€14.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€13.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€37.50
-
SPF
Ultra Facial Cream
Morning
€35.50
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€41.50
-
Cleansing Toner
Pixi Glow Tonic
Evening
€34.00
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€73.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€32.50
Kiehl's vs Olay routines for combination skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
€23.46
-
Hydrating Toner
La Mer The Tonic
Morning · Once a week
€115.30
-
Moisturizer
Super Serum
Morning · Evening · Once a week
€44.18
-
SPF
Regenerist Micro-Sculpting Cream
Morning
€44.99
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
€22.67
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Sand & Sky Australian Pink Clay Porefining Face Mask
Once a week
€48.22
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
€14.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
€13.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
€37.50
-
SPF
Better Screen UV Serum
Morning
€19.90
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
€41.50
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€22.99
-
Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
€73.50
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€76.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
€32.50
Questions and answers
Kiehl's or Olay: which is better?
Both Kiehl's and Olay offer strong options, with Olay achieving a Superior fit for mature skin while Kiehl's provides high routine fits across several types. Olay often delivers better value for a lower price point, whereas Kiehl's features fragrance-free formulations in almost all of the products on this page.
What is the difference between Kiehl's and Olay?
Olay is a more budget-friendly brand that reaches a Superior fit level for mature skin with the products on this page. Kiehl's is priced higher and offers a routine fit for acne-prone skin that is Average, compared to Olay's High fit level.
Kiehl's or Olay for dry skin?
Both Kiehl's and Olay fit dry skin at a High level on the products on this page. Emollients help support the skin barrier for dry skin.
Kiehl's or Olay: which cleanser is better?
Which is more affordable, Kiehl's or Olay?
Olay is more affordable, as high price is often noted as a drawback for Kiehl's while Olay does better on price.
Between Kiehl's and Olay, which brand is better suited for mature skin?
Olay is better suited for mature skin, as Lovi rates its routine as Superior compared to Kiehl's High fit level.
How do the fragrance options compare between Kiehl's and Olay skincare products?
Both Kiehl's and Olay offer mostly fragrance-free choices among the products on this page, with nearly all formulas listing no added fragrance. Kiehl's includes fragrance in 2 of 28 items, while Olay features fragrance in just 1 of 27 products.
Which brand has more fragrance-free products on this page, Kiehl's or Olay?
Both Kiehl's and Olay provide the exact same amount of fragrance-free products on this page, with 26 options each. This means that almost all items from both brands are formulated without added fragrance.
Kiehl's or Olay for oily skin?
Both Kiehl's and Olay offer a High routine fit for oily skin based on the products on this page.
Kiehl's or Olay: which moisturizer is better?
Both Kiehl's and Olay offer exceptional moisturizers, with Olay providing Superior fit levels for mature skin while Kiehl's is known for its lightweight, non-greasy options on this page. Reviewers frequently mention that Olay delivers intense hydration and improved texture, whereas Kiehl's moisturizers help provide deep hydration with mostly fragrance-free formulations.
Kiehl's or Olay for sensitive skin?
Both Kiehl's and Olay offer a High routine fit for sensitive skin among the products on this page. Kiehl's features fragrance-free formulas across nearly its entire page, while Olay highlights its fragrance-free options and focus on skin soothing.
Kiehl's or Olay: which sunscreen is better?
For sunscreens on this page, Kiehl's Better Screen UV Serum has a High fit level for skin with dark spots, sensitive skin, acne-prone skin, mature skin, and combination skin, while Olay Regenerist Whip Face Moisturizer SPF 25 has a High fit level for mature skin, dry sensitive skin, skin with dark spots, dry skin, oily acne-prone skin, combination skin, sensitive skin, oily skin, and acne-prone skin.
Kiehl's or Olay for acne-prone skin?
Olay is a better fit for acne-prone skin, as Lovi rates its routine as High compared to an Average fit for Kiehl's.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
In vitro and in vivo anti-allergic effects of Arctium lappa L
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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