Cure skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Cure is a Japanese skincare brand founded in 2003 and owned by 4Cs HD Co., Ltd. since 2015.

Cure is beloved for its gentle exfoliating formulas that transform daily routines into mindful rituals. Its products suit all skin types best, offering balanced care without unnecessary additives. The standout product for acne-prone skin is the Natural Aqua Gel, which provides targeted support for delicate complexions. Users consistently appreciate the refined simplicity and quiet efficacy found throughout this thoughtful skincare collection.

This page covers some of the most popular Cure products; for the whole Cure range, with a fit score for every product, use the Lovi app.

Cure exfoliants

Natural Aqua Gel

Questions and answers

Is Cure worth it?

Cure is worth it because the Cure products on this page list no fragrance and Lovi rates the Cure-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are Cure's best products?

Cure offers Natural Aqua Gel as its featured product on this page, which helps keep skin smooth across various skin types. Lovi rates this exfoliant High for sensitive skin, oily skin, and acne-prone skin.

Does Cure cause breakouts?

Cure is unlikely to cause breakouts, and Lovi rates the Cure-focused routine Superior for acne-prone skin. Natural Aqua Gel has a High fit for acne-prone skin.

Is Cure fragrance-free?

Yes, every product from the Cure products on this page lists no fragrance in its ingredients.

What are the key ingredients in Cure products?

Cure products feature key ingredients such as rosemary leaf extract, aloe vera, and glycerin. Lovi rates the Cure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

How do I build a Cure skincare routine?

To build a Cure routine, start by gently removing dead flakes with Natural Aqua Gel. Lovi rates the Cure-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to Cure?

Good alternatives to Cure include Biore, Hada Labo, Shiseido, SK-II, Shiseido Senka, and DHC. These similar skincare brands also have dedicated pages on Lovi.

Cure vs Biore: which is better?

Cure is better than Biore because Lovi rates the Cure-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High for the Biore-focused routine.

Who owns Cure, and where is it from?

Cure is a Japanese brand founded in 2003, owned by 4Cs HD Co., Ltd. since 2015.

Is Cure cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Cure as cruelty-free.

5 more questions

Research behind Cure's key ingredients

Treatment of acne with a combination of propolis, tea tree oil, and Aloe vera compared to erythromycin cream: two double-blind investigations
Aloe barbadensis leaf extract · Clinical Pharmacology, 2018
The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
In vitro antioxidant, collagenase inhibition, and in vivo anti-wrinkle effects of combined formulation containing Punica granatum, Ginkgo biloba, Ficus carica, and Morus alba fruits extract
Ginkgo biloba extract · Clinical, Cosmetic and Investigational Dermatology, 2015
A dermocosmetic containing bakuchiol, Ginkgo biloba extract and mannitol improves the efficacy of adapalene in patients with acne vulgaris: result from a controlled randomized trial
Ginkgo biloba extract · Clinical, Cosmetic and Investigational Dermatology, 2015
Enhancing Photoprotection and Mitigating Ex Vivo Stratum Corneum Oxidative Stress: A Multifunctional Strategy Combining Rosmarinic Acid with UVB Filters
Rosmarinus officinalis leaf extract rosemary leaf extract · Antioxidants, 2025

1 more study

Ginkgo biloba leaves extract's cosmeceutical evaluation: a preliminary assessments on human volunteers towards achieving improved skin condition and rejuvenation
Ginkgo biloba extract · Drug Development and Industrial Pharmacy, 2023

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist