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Purito vs FANCL

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and FANCL are thoughtful skincare brands offering gentle, pure formulas for daily care. The Korean brand is cherished for its moisturizers, serums, sunscreens, and makeup removers, while the Japanese brand is loved for its makeup removers and exfoliants. Both brands suit dry and sensitive skin best, while FANCL additionally suits normal skin. They differ in their specific standout solutions, origin, and founding eras, yet each provides reliable nourishment for maintaining a calm, balanced complexion.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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FANCL is a Japanese skincare brand founded in 1980 and owned by Kirin Holdings Company, Limited since 2024.

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This page compares some of the most popular Purito and FANCL products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs FANCL products

Questions and answers

Purito or FANCL: which is better?

Purito offers a much wider range of products that Lovi rates as High or Superior for dry and sensitive skin. FANCL only features two items on this page, although its Facial Washing Powder achieves a Superior fit for most skin types.

What is the difference between Purito and FANCL?

Purito offers a broad range of nine skincare products on this page with a strong focus on dry and sensitive skin, whereas FANCL features only two products, consisting of a makeup remover and an exfoliant. Every product listed for both brands contains no fragrance.

Which is more affordable, Purito or FANCL?

Neither Purito nor FANCL is more affordable because the products on this page do not list pricing information.

Which causes fewer breakouts, Purito or FANCL?

Purito has products on this page with a Superior Lovi fit for acne-prone skin, such as the Centella Unscented Toner, while FANCL products on this page reach up to a High fit for acne-prone skin.

Which brand was founded earlier and in which country?

FANCL was founded earlier in 1980 in Japan, whereas Purito was founded in 2017 in South Korea.

Do either Purito or FANCL products contain fragrance?

No, every product on this page from both Purito and FANCL lists no fragrance in its ingredients.

Who currently owns Purito and FANCL?

Corstone Capital owns Purito since 2022, and Kirin Holdings Company, Limited owns FANCL since 2024.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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