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Hada Labo vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Principia are two distinct skincare brands known for thoughtful formulations that support a healthy complexion. The Japanese line offers hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science, suiting dry skin and acne-prone skin best with options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Conversely, the latter brand is recognized for thoughtful cleansers and precise formulas, such as the Gel de Limpeza GL-01, which suit balanced to oily skin best. While both help maintain healthy skin, they differ in their signature ingredients and the specific skin types they address.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Principia products

Questions and answers

Hada Labo or Principia: which is better?

Hada Labo is the better choice on this page, as its products on this page achieve fit levels ranging from Average to Superior across multiple skin types, whereas Principia's cleanser rates lower with cautions for dry skin.

What is the difference between Hada Labo and Principia?

Hada Labo features multiple toners, a cleansing oil, and a gel with products on this page achieving Superior Lovi fits for dry skin, whereas Principia offers a single cleanser that is rated Caution for dry skin. Hyaluronic acid helps provide deep hydration across the Hada Labo range.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Principia?

Neither brand has pricing information on this page to compare affordability, though Hada Labo reviewers mention value and versatility as a frequent benefit.

Which causes fewer breakouts, Hada Labo or Principia?

Hada Labo helps with breakouts more dependably than Principia, as the products on this page achieve a High fit level for acne-prone skin, while Principia has a Low fit and cautions dry skin types.

When was each brand founded and who owns them?

Hada Labo was founded in 2004 in Japan and is owned by Rohto Pharmaceutical Co., Ltd., while Principia was founded in 2020 and is owned by Viziera Participações Ltda.

Do products from Hada Labo or Principia contain any fragrance?

Every product from Hada Labo and Principia listed on this page lists no fragrance in its ingredients, helping people with sensitive skin avoid irritation.

How does the Lovi fit level for dry skin compare between Hada Labo's Gokujyun Lotion and Principia's Gel de Limpeza GL-01?

Hada Labo's Gokujyun Lotion achieves a Superior Lovi fit for dry skin, whereas Principia's Gel de Limpeza GL-01 receives a Caution fit for the same skin type.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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