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Hada Labo vs Principia

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and Principia are two distinct skincare brands known for thoughtful formulations that support a healthy complexion. The Japanese line offers hydrating toners, gentle makeup removers, and nourishing moisturizers driven by advanced science, suiting dry skin and acne-prone skin best with options like the Gokujyun Lotion, Shirojyun Premium Whitening Lotion, and Gokujun Premium. Conversely, the latter brand is recognized for thoughtful cleansers and precise formulas, such as the Gel de Limpeza GL-01, which suit balanced to oily skin best. While both help maintain healthy skin, they differ in their signature ingredients and the specific skin types they address.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and Principia products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs Principia products

Questions and answers

Hada Labo or Principia: which is better?

Hada Labo is better for most shoppers on this page, as its products achieve High or Superior Lovi fit levels across multiple skin types, whereas Principia features only a single cleanser with lower ratings. Additionally, Hada Labo helps deliver deep hydration with hyaluronic acid across its fragrance-free toners, oils, and gels.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and Principia?

Hada Labo is a Japanese brand founded in 2004 that features multiple hydrating toners, cleansers, and moisturizers with fragrance-free formulas containing hyaluronic acid, whereas Principia is a newer brand owned by Viziera Participações Ltda. that lists only a single cleanser on this page.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or Principia?

Hada Labo provides a variety of affordable products on this page, whereas Principia has only one cleanser listed. Reviewers note that Hada Labo offers good value and versatility.

Which causes fewer breakouts, Hada Labo or Principia?

Hada Labo is a better choice for acne-prone skin, as Lovi rates its products as High or Average for acne-prone skin, whereas Principia Gel de Limpeza GL-01 is rated Low. Hyaluronic acid helps provide deep hydration without clogging pores.

Dermatologic Therapy, 2022

Which brand was founded earlier and in which country?

Hada Labo was founded earlier in 2004 in Japan, while Principia was founded in 2020.

Do either of these skincare brands include fragrance in their formulations?

Every product on this page for both Hada Labo and Principia lists no fragrance in its ingredients.

What are some of the common positive and negative feedback reviewers mention about Hada Labo products?

Reviewers frequently mention deep hydration and moisturization, gentle and fragrance-free formulations, and value and versatility among the products on this page. They also note lightweight and fast-absorbing toners alongside brightening and dark spot reduction, while common negatives include sticky and tacky finishes, application and environmental issues, and breakouts and clogged pores.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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