🇮🇹Italy

Obagi skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Obagi is an American skincare brand founded in 1988 and owned by Bridgepoint Group plc since 2026.

en.wikipedia.org

Skincare enthusiasts love Obagi for its targeted serums, nourishing moisturizers, and clarifying toners, all driven by advanced scientific formulas. Its products suit mature skin and dry skin best, providing deep replenishment and targeted care. For specific concerns, the brand offers the Hydrate Luxe for acne-prone skin, the Retinol 0.5 for skin with dark spots, and the Kinetin+ Hydrating Cream for mature skin. Through thoughtful daily use, its well-formulated range helps individuals achieve a balanced, radiant, and healthy complexion.

This page covers some of the most popular Obagi products; for the whole Obagi range, with a fit score for every product, use the Lovi app.

Other Obagi products

People Say

★4.7Overall rating based on 6.3k+ reviews

Reviewers most often praise Obagi for improving skin texture, deep hydration, and reducing fine lines. The most common complaints are irritation and high price points.

Highlights

  • Deeply hydrating and soothing moisturizers Mostly Mentioned
    • “hydrating for super-dry skin — Kinetin+ Hydrating Cream”
    • “Users report it "stops flaking," "quenches dry skin," and provides "moisture that lasts all day." — Hydrate Luxe”
    • “reduces redness — Kinetin+ Hydrating Cream”
  • Fast-absorbing and improving serums Mostly Mentioned
    • “smooth as a baby — Tretinoin Cream 0.05%”
    • “Does seem to keep my skin smooth. — Retinol 0.5”
    • “keeps pores cleared — Tretinoin Cream 0.05%”
  • Lightweight and textured moisturizers Mostly Mentioned
    • “absorbs instantly — Kinetin+ Hydrating Cream”
    • “Described as "whipped butter," "rich but non-greasy," and "silky," absorbing well despite its thickness. — Hydrate Luxe”
    • “skin younger looking — Kinetin+ Hydrating Cream”
  • Brightening and anti-aging serums Mostly Mentioned
    • “instantly brightens face — Vitamin C Serum”
    • “lightened age spots — Vitamin C Serum”
    • “diminished fine lines — Tretinoin Cream 0.05%”
  • High price Often Mentioned
    • “very expensive — Vitamin C Serum”
    • “expensive — Kinetin+ Hydrating Cream”
    • “Users note it is "expensive," "pricey," or a "splurge" compared to other moisturizers. — Hydrate Luxe”
  • Skin irritation and dryness Often Mentioned
    • “shedding like a snake — Tretinoin Cream 0.05%”
    • “redness and burning — Tretinoin Cream 0.05%”
    • “sucked moisture out — Tretinoin Cream 0.05%”
  • Packaging and dispenser issues Sometimes Noted
    • “pump does not work — Kinetin+ Hydrating Cream”
    • “dropper leaks — Vitamin C Serum”
    • “Complaints about the "unhygienic jar" and a preference for a "pump dispenser." — Hydrate Luxe”
  • Texture and formula complaints Sometimes Noted
    • “turned orange fast — Vitamin C Serum”
    • “feels tacky — Vitamin C Serum”
    • “too thick — Kinetin+ Hydrating Cream”

Sources: lovi.care, lovelyskin.com, dermstore.com, walmart.com, skincareessentials.com, influenster.com, and more

Questions and answers

Is Obagi good for dry skin?

Yes, Obagi is good for dry skin, as Lovi rates the Obagi-focused routine High for dry skin. Reviewers mostly mention that the brand offers deeply hydrating and soothing moisturizers.

Is Obagi worth it?

Obagi is worth it for shoppers seeking deep hydration and anti-aging benefits, as Lovi rates the brand-focused routine High for dry skin. Reviewers often mention high prices and occasional skin irritation, while the Obagi products on this page are mostly fragrance-free.

What are Obagi's best products?

Obagi's best products for dry skin are Hydrate Luxe and Rebalance Skin Barrier Recovery Cream, both of which Lovi rates High for dry skin. Reviewers often mention these moisturizers as deeply hydrating and soothing. Lovi rates the Obagi-focused routine High for dry skin.

Which Obagi moisturizer is best for dry skin?

Hydrate Luxe is the best choice for dry skin, followed by Kinetin+ Hydrating Cream and Rebalance Skin Barrier Recovery Cream. Lovi rates the fit for dry skin as Superior for Hydrate Luxe, and High for both Kinetin+ Hydrating Cream and Rebalance Skin Barrier Recovery Cream.

Does Obagi cause breakouts?

Obagi is unlikely to cause breakouts for most users, as the acne-prone skin type has a High fit for the Obagi-focused routine. Reviewers sometimes note skin irritation and dryness, which may happen with certain treatments.

Is Obagi fragrance-free?

The Obagi products on this page are mostly fragrance-free, as 7 out of the 8 products list no fragrance. Only the Nu-Derm Toner includes fragrance in its formula.

What are the key ingredients in Obagi products?

Obagi products frequently use retinol and tretinoin to help smooth fine lines and improve mature skin. They also feature vitamin C to brighten the complexion and dark spots.

The Journal of Investigative Dermatology, 2000The New England Journal of Medicine, 1993

How do I build a Obagi skincare routine?

To build an Obagi routine for dry skin, start your morning with a cleanser, calming deep moisture toner, Hydrate Luxe moisturizer, and safe sunscreen SPF 50+. In the evening, use a pre-cleanser, cleanser, vitamin C serum, and Hydrate Luxe moisturizer. Once a week, add a nourishing mask into your evening steps before the serum and moisturizer.

Where can I buy Obagi, and how much does it cost?

Obagi products are available on Lovi from stores in Italy. Prices on the page range from €54.00 to €54.00.

What are good alternatives to Obagi?

Good alternatives to Obagi with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates the CeraVe-focused routine as Superior for oily skin, sensitive skin, combination skin, and acne-prone skin, compared to High for the Obagi-focused routine.

Obagi vs CeraVe: which is better?

Obagi and CeraVe both fit dry skin well, as Lovi rates the Obagi-focused routine for dry skin High and the CeraVe-focused routine High. For oily, sensitive, combination, and acne-prone skin, CeraVe achieves a Superior fit while Obagi achieves a High fit. Reviewers often mention a high price for Obagi products.

Who owns Obagi, and where is it from?

Obagi is an American brand founded in 1988, owned by Bridgepoint Group plc since 2026.

en.wikipedia.org

Is Obagi cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Obagi as cruelty-free.

Is Obagi good for sensitive skin?

Obagi rates High for sensitive skin. Reviewers mostly mention that the brand offers deeply hydrating and soothing moisturizers, though users often note skin irritation and dryness.

Is Obagi good for acne-prone skin?

Yes, Obagi is good for acne-prone skin, as Lovi rates the Obagi-focused routine High for this skin type. Reviewers mostly mention that Obagi offers deep moisturizers and fast-absorbing serums, while noting that skin irritation may occur.

Is Obagi good for skin with dark spots?

Obagi is good for skin with dark spots, for which the brand-focused routines fit best. Lovi rates Retinol 0.5 and Kinetin+ Hydrating Cream High for skin with dark spots, and reviewers often mention brightening serums. Topical treatments with vitamin C may help brighten the skin.

Journal of Cosmetic Dermatology, 2020

Is Obagi good for mature skin?

Yes, Obagi fits mature skin well, as the brand-focused routines place mature skin among its best-suited skin types. Reviewers mostly mention brightening and anti-aging serums as well as deeply hydrating and soothing moisturizers.

Research behind Obagi's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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