🇩🇪Germany

Obagi skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Obagi is an American skincare brand founded in 1988 and owned by Bridgepoint Group plc since 2026.

en.wikipedia.org

Skincare enthusiasts love Obagi for its targeted serums, nourishing moisturizers, and clarifying toners, all driven by advanced scientific formulas. Its products suit mature skin and dry skin best, providing deep replenishment and targeted care. For specific concerns, the brand offers the Hydrate Luxe for acne-prone skin, the Retinol 0.5 for skin with dark spots, and the Kinetin+ Hydrating Cream for mature skin. Through thoughtful daily use, its well-formulated range helps individuals achieve a balanced, radiant, and healthy complexion.

This page covers some of the most popular Obagi products; for the whole Obagi range, with a fit score for every product, use the Lovi app.

Other Obagi products

People Say

★4.7Overall rating based on 6.3k+ reviews

Reviewers most often praise Obagi for improving skin texture, deep hydration, and reducing fine lines. The most common complaints are irritation and high price points.

Highlights

  • Deeply hydrating and soothing moisturizers Mostly Mentioned
    • “hydrating for super-dry skin — Kinetin+ Hydrating Cream”
    • “Users report it "stops flaking," "quenches dry skin," and provides "moisture that lasts all day." — Hydrate Luxe”
    • “reduces redness — Kinetin+ Hydrating Cream”
  • Fast-absorbing and improving serums Mostly Mentioned
    • “smooth as a baby — Tretinoin Cream 0.05%”
    • “Does seem to keep my skin smooth. — Retinol 0.5”
    • “keeps pores cleared — Tretinoin Cream 0.05%”
  • Lightweight and textured moisturizers Mostly Mentioned
    • “absorbs instantly — Kinetin+ Hydrating Cream”
    • “Described as "whipped butter," "rich but non-greasy," and "silky," absorbing well despite its thickness. — Hydrate Luxe”
    • “skin younger looking — Kinetin+ Hydrating Cream”
  • Brightening and anti-aging serums Mostly Mentioned
    • “instantly brightens face — Vitamin C Serum”
    • “lightened age spots — Vitamin C Serum”
    • “diminished fine lines — Tretinoin Cream 0.05%”
  • High price Often Mentioned
    • “very expensive — Vitamin C Serum”
    • “expensive — Kinetin+ Hydrating Cream”
    • “Users note it is "expensive," "pricey," or a "splurge" compared to other moisturizers. — Hydrate Luxe”
  • Skin irritation and dryness Often Mentioned
    • “shedding like a snake — Tretinoin Cream 0.05%”
    • “redness and burning — Tretinoin Cream 0.05%”
    • “sucked moisture out — Tretinoin Cream 0.05%”
  • Packaging and dispenser issues Sometimes Noted
    • “pump does not work — Kinetin+ Hydrating Cream”
    • “dropper leaks — Vitamin C Serum”
    • “Complaints about the "unhygienic jar" and a preference for a "pump dispenser." — Hydrate Luxe”
  • Texture and formula complaints Sometimes Noted
    • “turned orange fast — Vitamin C Serum”
    • “feels tacky — Vitamin C Serum”
    • “too thick — Kinetin+ Hydrating Cream”

Sources: lovi.care, lovelyskin.com, dermstore.com, walmart.com, skincareessentials.com, influenster.com, and more

Questions and answers

Is Obagi good for dry skin?

Obagi is good for dry skin, as Lovi rates the brand-focused routine High for dry skin and Lovi rates Hydrate Luxe Superior for dry skin. Reviewers mostly mention that the moisturizers are deeply hydrating and soothing, though skin irritation and dryness are often reported.

Is Obagi worth it?

Obagi is worth considering for mature skin, dry skin, and skin with dark spots because the brand features deeply hydrating moisturizers and brightening serums that target these needs. Lovi rates the brand-focused routine High for dry skin. Reviewers often mention high prices and skin irritation as drawbacks, though the Obagi products on this page are mostly fragrance-free.

What are Obagi's best products?

Obagi's best products are Hydrate Luxe and Kinetin+ Hydrating Cream, which both rate Superior or High for dry and mature skin. Lovi rates Hydrate Luxe Superior for dry skin, and Kinetin+ Hydrating Cream High for mature skin.

Which Obagi moisturizer is best for dry skin?

Hydrate Luxe is the best Obagi moisturizer for dry skin, rating Superior. Kinetin+ Hydrating Cream and Rebalance Skin Barrier Recovery Cream also rate High for dry skin.

Does Obagi cause breakouts?

Obagi products are unlikely to cause breakouts for most skin types, as Lovi rates acne-prone skin fit as Average to High across the range. However, skin irritation and dryness are often mentioned by reviewers, which may sometimes lead to temporary bumps. Phytosphingosine helps reduce blemishes and inflammation.

International Journal of Cosmetic Science, 2007

Is Obagi fragrance-free?

Most of the Obagi products on this page are fragrance-free, as 7 out of 8 listed products contain no added fragrance. However, the Nu-Derm Toner includes fragrance.

What are the key ingredients in Obagi products?

Obagi products frequently use retinol and tretinoin to help smooth mature skin, alongside vitamin C to brighten dark spots. Lovi rates the brand High for dry skin.

The Journal of Investigative Dermatology, 2000The New England Journal of Medicine, 1993

How do I build a Obagi skincare routine?

To build an Obagi routine for dry skin, start your morning with a hydrating toner, apply the Hydrate Luxe moisturizer, and finish with an SPF. In the evening, cleanse your face, apply the Vitamin C Serum, and lock in moisture with the Hydrate Luxe moisturizer. Once a week, add a nourishing mask into your evening routine before applying your serum and moisturizer.

Where can I buy Obagi, and how much does it cost?

Obagi products on this page are sold at stores in Germany. Prices range from €43.50 to €102.00, with most falling between these amounts.

What are good alternatives to Obagi?

Good alternatives to Obagi with pages on Lovi include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. Lovi rates CeraVe-focused routines Superior for oily, sensitive, combination, and acne-prone skin.

Obagi vs CeraVe: which is better?

Obagi and CeraVe both fit dry skin with a High level, while CeraVe rates higher for oily, sensitive, combination, and acne-prone skin with a Superior level compared to Obagi's High level.

Who owns Obagi, and where is it from?

Obagi is an American brand founded in 1988, owned by Bridgepoint Group plc since 2026.

en.wikipedia.org

Is Obagi cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list Obagi as cruelty-free.

Is Obagi good for sensitive skin?

Obagi rates High for sensitive skin with moisturizers like Hydrate Luxe and Kinetin+ Hydrating Cream, while its serums and toners may cause irritation. Lovi rates the Obagi-focused routine for sensitive skin High.

Is Obagi good for skin with dark spots?

Obagi is good for skin with dark spots, for which the brand features targeted brightening serums and a High fit for Retinol 0.5. Lovi rates the Obagi-focused routine High for mature and dry skin types that often accompany dark spots.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Is Obagi good for mature skin?

Yes, Obagi is well suited for mature skin, which the brand fits best along with dry skin and skin with dark spots. Lovi rates the brand-focused routines High for dry skin and the moisturizers like Hydrate Luxe and Kinetin+ Hydrating Cream as Superior or High for mature skin. Retinol helps smooth fine lines and encourages collagen buildup in aging skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind Obagi's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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