Shu Uemura vs A+
Shu Uemura and A+ are heritage skincare brands, founded respectively in Japan in 1967 and in India in 1990. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas, while A+ is widely beloved for its gentle moisturizers and thoughtfully calibrated formulas. The Japanese brand suits all skin types best, owing to its gentle and effective nature, whereas the Indian brand suits sensitive skin best because of its mild composition. They differ in their standout offerings and specific formulations, as the former features cleansing oils ideal for acne-prone skin and carefully balanced products that maintain skin comfort, while the latter offers the 345 Relief Cream for acne-prone skin and reliably supports daily moisture balance.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
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A+ is an Indian skincare brand founded in 1990.
This page compares some of the most popular Shu Uemura and A+ products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Shu Uemura or A+: which is better?
Both brands are a good match for the products on this page, as Lovi rates Shu Uemura and A+ as average for dry and sensitive skin. Neither brand is well suited for oily skin, where Lovi gives both low fit ratings.
What is the difference between Shu Uemura and A+?
Shu Uemura and A+ are both independent of each other and offer products on this page that list no fragrance in their ingredients. For various skin types, Lovi rates both brands with an Average fit.
Which is more affordable, Shu Uemura or A+?
The page facts do not mention the prices of Shu Uemura or A+, so neither brand can be called more affordable here.
Which causes fewer breakouts, Shu Uemura or A+?
For acne-prone skin, A+ gets an Average fit from Lovi while Shu Uemura is rated Low, meaning Shu Uemura may cause more breakouts. Squalane, found in products on this page, is linked to inflammatory mediators in acne vulgaris.
Which brand was founded earlier, Shu Uemura or A+?
Shu Uemura was founded earlier, in 1967, whereas A+ was founded in 1990.
How does the corporate ownership of Shu Uemura differ from A+?
Shu Uemura is owned by L'Oréal S.A. since 2003, whereas A+ is independently owned.
Do any of the products listed for Shu Uemura or A+ contain fragrance?
Every product on this page for both Shu Uemura and A+ lists no fragrance in its ingredients.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effect of Camellia japonica oil on human type I procollagen production and skin barrier function
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.
