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Neutrogena vs Shu Uemura

Neutrogena and Shu Uemura are established skincare lines from America and Japan, respectively. The American brand is widely loved for its thoughtful array of moisturizers, sunscreens, cleansers, toners, and more, which rely on trusted ingredients like glycerin, hyaluronic acid, and dimethicone. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. Products from the former suit dry skin and mature skin best, owing to their moisture-binding and barrier-supporting formulas, while offerings from the latter suit all skin types best, owing to their gentle and effective nature.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Neutrogena and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

Neutrogena or Shu Uemura: which is better?

Neutrogena offers a much wider selection of products on this page compared to Shu Uemura, which features only a cleansing oil. For skin types like mature and dry skin, the products on this page fit well with everyday routines.

What is the difference between Neutrogena and Shu Uemura?

Neutrogena offers a wide range of moisturizers, sunscreens, and cleansers best suited for dry, mature, and acne-prone skin, whereas Shu Uemura features only a single cleansing oil on this page. Neutrogena is fragrance-free across most of its products on this page, while Shu Uemura lists no fragrance in every product.

Which is more affordable, Neutrogena or Shu Uemura?

The provided page facts and studies do not contain pricing information to determine whether Neutrogena or Shu Uemura is more affordable.

Which causes fewer breakouts, Neutrogena or Shu Uemura?

Neutrogena features a wide range of acne-safe cleansers and treatments on this page that help manage breakouts, whereas Shu Uemura only lists a single cleansing oil with a low fit level for acne-prone skin.

When were Neutrogena and Shu Uemura founded, and which companies currently own them?

Neutrogena was founded in 1930 in the United States and is currently owned by the Kimberly-Clark Corporation, while Shu Uemura was founded in 1967 in Japan and is currently owned by L'Oréal S.A.

How many Neutrogena products contain added fragrance compared to Shu Uemura?

Neutrogena has 35 products without added fragrance and 4 products with fragrance, while Shu Uemura has no fragranced products on the page since every product lists no fragrance in its ingredients.

What key skincare ingredients are found across the Neutrogena product range?

The products on this page for Neutrogena feature several key skincare ingredients across their range, including glycerin, hyaluronic acid, dimethicone, avobenzone, vitamin C, salicylic acid, retinol, and homosalate.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.