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Neutrogena vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Shu Uemura are established skincare lines from America and Japan, respectively. The American brand is widely loved for its thoughtful array of moisturizers, sunscreens, cleansers, toners, and more, which rely on trusted ingredients like glycerin, hyaluronic acid, and dimethicone. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas. Products from the former suit dry skin and mature skin best, owing to their moisture-binding and barrier-supporting formulas, while offerings from the latter suit all skin types best, owing to their gentle and effective nature.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Neutrogena and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Shu Uemura products

Questions and answers

Neutrogena or Shu Uemura: which is better?

Neutrogena is the better-fitted brand on this page, offering dozens of products designed for various concerns compared to Shu Uemura which only lists a single cleansing oil. Reviewers mention that Neutrogena delivers deeply hydrating and lightweight moisturizers.

What is the difference between Neutrogena and Shu Uemura?

Neutrogena is an American brand founded in 1930 that offers a wide range of products on this page best fitting dry, mature, and sensitive skin, whereas Shu Uemura is a Japanese brand founded in 1967 featuring only a cleansing oil on this page.

Which is more affordable, Neutrogena or Shu Uemura?

The products on this page do not provide pricing information to compare the affordability of Neutrogena and Shu Uemura.

Which causes fewer breakouts, Neutrogena or Shu Uemura?

Neutrogena offers a wider range of acne-fighting cleansers and treatments on this page, whereas Shu Uemura features only a single cleansing oil that has a Low or Caution fit for acne-prone skin. Therefore, Shu Uemura is unlikely to cause fewer breakouts than Neutrogena.

Which brand has been around longer and where were Neutrogena and Shu Uemura founded?

Neutrogena has been around longer, having been founded in the United States in 1930, whereas Shu Uemura was founded in Japan in 1967.

How many Neutrogena products contain fragrance compared to Shu Uemura?

35 of the 39 Neutrogena products on this page list no fragrance, meaning 4 products contain fragrance, while every Shu Uemura product on this page lists no fragrance in its ingredients.

What key skincare ingredients are found across Neutrogena products?

Neutrogena products on this page contain key skincare ingredients such as glycerin, hyaluronic acid, dimethicone, avobenzone, vitamin C, salicylic acid, retinol, and homosalate. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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