🇫🇷France

Neutrogena vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Hada Labo are two distinct skincare lines known for nourishing moisturizers, sunscreens, and cleansers that rely on glycerin, hyaluronic acid, and dimethicone, or advanced science-driven formulas. The American brand suits dry skin and mature skin best, while the Japanese brand excels at supporting dry skin and acne-prone skin. Both offer targeted solutions for dark spots, yet they differ in their foundational approaches to barrier-supporting ingredients.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Neutrogena and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Hada Labo products

People Say

NeutrogenaHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs into skin without residue. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Gentle Cleansing and Daily Care Often MentionedMostly Mentioned
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “emulsifies beautifully — Hada Labo Gokujyun Cleansing Oil”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
  • Formula Changes and Ingredients Often MentionedOften Mentioned
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive eyes, no stinging — Neutrogena Hydro Boost Eye Gel-Cream”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
  • Anti-Aging and Skin Texture Improvement Sometimes NotedOften Mentioned
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
    • “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Makeup Compatibility and Performance Sometimes NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
    • “removes waterproof mascara easily — Hada Labo Gokujyun Cleansing Oil”
  • Sticky and Tacky Finishes Rarely NotedOften Mentioned
    • “Did not help at all with under eye circles — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Skin Irritation and Sensitivities Often MentionedRarely Noted
    • “makes my vision cloudy — Hada Labo Gokujyun Cleansing Oil”
    • “burns my eyes terribly — Neutrogena Ultra Sheer Dry-Touch Sunscreen”

Neutrogena vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

Neutrogena vs Hada Labo routines for oily skin

See multi-brand routine · 97% fit

Neutrogena vs Hada Labo routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Neutrogena or Hada Labo: which is better?

Both Neutrogena and Hada Labo achieve a Superior routine fit across major skin types on this page. Reviewers note that Hada Labo excels in hydration and anti-aging, while Neutrogena leads in texture, absorption, and makeup compatibility.

What is the difference between Neutrogena and Hada Labo?

Neutrogena and Hada Labo both offer high routine fit across major skin types, but Neutrogena features a broader range of products with diverse active ingredients like retinol and vitamin C, while Hada Labo focuses entirely on fragrance-free formulations centered around hyaluronic acid.

The Journal of Investigative Dermatology, 2000Journal of Pharmacy & Pharmaceutical Sciences, 2015

Neutrogena or Hada Labo for dry skin?

For dry skin, Hada Labo reaches a Superior routine fit, whereas Neutrogena reaches a High routine fit on the products on this page. Hada Labo provides deep hydration and moisturization with fragrance-free hyaluronic acid formulations.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Neutrogena or Hada Labo: which moisturizer is better?

Neutrogena offers a wider variety of moisturizers that help deliver lightweight hydration and anti-aging benefits, whereas Hada Labo focuses on deep moisturization using hyaluronic acid. Reviewers note that Neutrogena provides better texture and absorption, while Hada Labo excels in hydration and moisture. Lovi rates the routine fit for dry skin as High for Neutrogena and Superior for Hada Labo.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Neutrogena or Hada Labo?

Both Neutrogena and Hada Labo offer products at accessible price points, but reviewer feedback notes that Hada Labo excels in value and versatility, while Neutrogena faces packaging and value concerns among shoppers.

Between Neutrogena and Hada Labo, which brand scores better for hydration and moisture according to reviewers?

According to reviewers, Hada Labo does better for hydration and moisture compared to Neutrogena. The brand relies heavily on hyaluronic acid across its products on this page to help deliver deep hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

How do the fragrance profiles of Neutrogena and Hada Labo products compare across their lines?

Neutrogena includes fragrance in a small number of its products on this page, while Hada Labo lists no fragrance across its entire line. Reviewers sometimes note strong fragrance issues with Neutrogena, whereas Hada Labo is frequently cited for its gentle and fragrance-free formulations.

Which brand performs better for anti-aging and skin texture improvement based on reviewer feedback?

Hada Labo performs better than Neutrogena for anti-aging and skin texture improvement based on reviewer feedback.

Neutrogena or Hada Labo for oily skin?

For oily skin, Lovi rates both Neutrogena and Hada Labo as having a Superior routine fit. Neutrogena features products on this page with ingredients like retinol that may help with skin texture, backed by study findings on skin aging.

Archives of Dermatology, 2007International Journal of Cosmetic Science, 2017

Neutrogena or Hada Labo for acne-prone skin?

Neutrogena is a good option for acne-prone skin, as the products on this page achieve a High Lovi fit level for this skin type. Hada Labo also fits acne-prone skin well with a High Lovi fit level across its products.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play