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Neutrogena vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Hada Labo are global skincare brands recognized for their effective daily products. Neutrogena is known for moisturizers, sunscreens, cleansers, and toners with glycerin, hyaluronic acid, and dimethicone, which suit mature skin and skin with dark spots best. Hada Labo is beloved for toners, makeup removers, and moisturizers featuring advanced formulas that suit dry skin and dry sensitive skin best. While both brands support skin health, they differ through targeted American formulations versus nurturing Japanese moisture-binding properties.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Neutrogena and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Hada Labo products

People Say

NeutrogenaHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs into skin without residue. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Gentle Cleansing and Daily Care Often MentionedMostly Mentioned
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “emulsifies beautifully — Hada Labo Gokujyun Cleansing Oil”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
  • Formula Changes and Ingredients Often MentionedOften Mentioned
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive eyes, no stinging — Neutrogena Hydro Boost Eye Gel-Cream”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
  • Anti-Aging and Skin Texture Improvement Sometimes NotedOften Mentioned
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
    • “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Makeup Compatibility and Performance Sometimes NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
    • “removes waterproof mascara easily — Hada Labo Gokujyun Cleansing Oil”
  • Sticky and Tacky Finishes Rarely NotedOften Mentioned
    • “Did not help at all with under eye circles — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Skin Irritation and Sensitivities Often MentionedRarely Noted
    • “makes my vision cloudy — Hada Labo Gokujyun Cleansing Oil”
    • “burns my eyes terribly — Neutrogena Ultra Sheer Dry-Touch Sunscreen”

Neutrogena vs Hada Labo routines for dry skin

Buy Hada Labo routine · AED 682.62 · 96% fitBuy Neutrogena routine · AED 586.20 · 69% fitSee multi-brand routine · 96% fit

Neutrogena vs Hada Labo routines for oily skin

Buy Hada Labo routine · AED 996.78 · 92% fitBuy Neutrogena routine · AED 523.16 · 70% fitSee multi-brand routine · 97% fit

Neutrogena vs Hada Labo routines for combination skin

Buy Hada Labo routine · AED 790.71 · 91% fitBuy Neutrogena routine · AED 534.78 · 74% fitSee multi-brand routine · 96% fit

Questions and answers

Neutrogena or Hada Labo: which is better?

Neutrogena and Hada Labo both offer strong options, but Hada Labo achieves a Superior Lovi routine fit for dry skin, dry sensitive skin, sensitive skin, acne-prone skin, mature skin, skin with dark spots, and oily skin, while Neutrogena is noted for texture and absorption. Hada Labo features fragrance-free formulations, whereas most Neutrogena products on this page also list no fragrance.

What is the difference between Neutrogena and Hada Labo?

Neutrogena is a US-founded brand best for mature skin, dark spots, and acne-prone skin with strong texture and absorption, whereas Hada Labo is a Japanese brand founded in 2004 that excels in deep hydration and gentle, fragrance-free formulations for dry and sensitive skin.

Neutrogena or Hada Labo for dry skin?

Hada Labo is the better fit for dry skin, achieving a Superior routine fit compared to Neutrogena's Average fit on the products on this page. Hada Labo focuses entirely on gentle, fragrance-free formulations centered on hyaluronic acid.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Neutrogena or Hada Labo: which moisturizer is better?

Hada Labo helps provide deep hydration, while Neutrogena offers options with ingredients like retinol and hyaluronic acid that may help with anti-aging and skin texture improvement. Reviewers note that Hada Labo tends to excel in hydration and moisture, whereas Neutrogena is often praised for texture and absorption.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Neutrogena or Hada Labo?

This page does not provide pricing or affordability information to compare Neutrogena and Hada Labo.

Between Neutrogena and Hada Labo, which brand performs better for hydration and moisture?

Hada Labo performs better for hydration and moisture, providing deep hydration across its fragrance-free formulations. Reviewers note that its products help deliver superior moisture, while Lovi rates its routines as Superior for dry skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

How do the fragrance options differ between Neutrogena and Hada Labo products?

Neutrogena offers a mix of fragrance-free and scented options, with 35 of the 39 products on this page listing no fragrance, while every Hada Labo product on this page lists no fragrance in its ingredients.

Which brand has a wider variety of sunscreens on this page, Neutrogena or Hada Labo?

Neutrogena offers a wider variety of sunscreens on the products on this page, while Hada Labo does not feature any sunscreens.

Neutrogena or Hada Labo for oily skin?

Hada Labo is a Superior fit for oily skin, whereas Neutrogena has an Average fit for oily skin on the products on this page.

Neutrogena or Hada Labo for sensitive skin?

Hada Labo is a superior fit for sensitive skin compared to Neutrogena. The products on this page for Hada Labo achieve a Superior routine fit for sensitive skin, while Neutrogena achieves an Average routine fit.

Neutrogena or Hada Labo for acne-prone skin?

Hada Labo is a better fit for acne-prone skin, achieving a Superior routine fit compared to Neutrogena's High fit level. Hada Labo features gentle, fragrance-free formulations with hyaluronic acid, while Neutrogena offers a wider range of targeted treatments like salicylic acid cleansers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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