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Neutrogena vs Hada Labo

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Neutrogena and Hada Labo are established skincare brands offering reliable moisturizers, sunscreens, cleansers, toners, and makeup removers formulated with key ingredients like glycerin, hyaluronic acid, and dimethicone. Neutrogena suits oily acne-prone skin and acne-prone skin best through barrier-restoring components, while the Japanese brand suits dry skin and acne-prone skin best by delivering essential hydration without clogging pores. While the American brand is celebrated for its targeted daily essentials, Hada Labo is deeply loved for the advanced science of its nourishing solutions.

Neutrogena is an American skincare brand founded in 1930 and owned by Kimberly-Clark Corporation since 2026.

investor.kimberly-clark.comen.wikipedia.orginvestors.kenvue.com

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

en.wikipedia.orghadalabosa.co.zahadalabotokyo.pl

This page compares some of the most popular Neutrogena and Hada Labo products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Neutrogena vs Hada Labo products

People Say

NeutrogenaHada Labo
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “skin drinks it up — Hada Labo Gokujyun Lotion”
    • “Plumps fine lines — Hada Labo Gokujun Premium”
    • “leaves skin soft, smooth, and hydrated — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Skin looked plumper and radiant — Neutrogena HYDRO BOOST WATER CREAM”
  • Texture and Absorption Mostly MentionedOften Mentioned
    • “Absorbs instantly without sticky residue — Neutrogena Hydro Boost Water Gel”
    • “absorbs instantly — Neutrogena COLLAGEN BANK Moisturizer”
    • “Absorbs into skin without residue. — Neutrogena Hydro Boost Hyaluronic Acid Serum”
    • “absorbs super quickly — Hada Labo Premium Whitening Lotion (Light)”
  • Gentle Cleansing and Daily Care Often MentionedMostly Mentioned
    • “leaves skin soft and hydrated — Hada Labo Gokujyun Cleansing Oil”
    • “No fragrance/alcohol — Hada Labo Gokujun Premium”
    • “emulsifies beautifully — Hada Labo Gokujyun Cleansing Oil”
    • “leaves skin soft and balanced — Neutrogena Ultra Gentle Daily Cleanser”
  • Formula Changes and Ingredients Often MentionedOften Mentioned
    • “love that it has no scent — Neutrogena Ultra Gentle Daily Cleanser”
    • “Perfect for sensitive eyes, no stinging — Neutrogena Hydro Boost Eye Gel-Cream”
    • “never stings my sensitive skin — Hada Labo Gokujyun Lotion”
    • “no scent or smell — Hada Labo Gokujyun Cleansing Oil”
  • Anti-Aging and Skin Texture Improvement Sometimes NotedOften Mentioned
    • “faded considerably — Hada Labo Shirojyun Premium Whitening Lotion”
    • “Makes my skin plump and hydrating. — Hada Labo Gokujyun Perfect Gel”
    • “calms my redness — Hada Labo Premium Whitening Lotion (Light)”
    • “Skin is looking smoother — Neutrogena Rapid Wrinkle Repair Regenerating Cream”
  • Makeup Compatibility and Performance Sometimes NotedSometimes Noted
    • “Foundation glides right over it — Neutrogena Hydro Boost Water Gel”
    • “Concealer doesn't cake or get stuck in crevices — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Works well under makeup — Neutrogena HYDRO BOOST WATER CREAM”
    • “removes waterproof mascara easily — Hada Labo Gokujyun Cleansing Oil”
  • Sticky and Tacky Finishes Rarely NotedOften Mentioned
    • “Did not help at all with under eye circles — Neutrogena Hydro Boost Eye Gel-Cream”
    • “Tacky residue — Hada Labo Gokujun Premium”
  • Skin Irritation and Sensitivities Often MentionedRarely Noted
    • “makes my vision cloudy — Hada Labo Gokujyun Cleansing Oil”
    • “burns my eyes terribly — Neutrogena Ultra Sheer Dry-Touch Sunscreen”

Neutrogena vs Hada Labo routines for dry skin

See multi-brand routine · 98% fit

Neutrogena vs Hada Labo routines for oily skin

See multi-brand routine · 95% fit

Neutrogena vs Hada Labo routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

Neutrogena or Hada Labo: which is better?

Both brands are great choices, as the products on this page achieve a Superior routine fit across nearly all skin types. Hada Labo stands out for deep hydration and gentle, fragrance-free formulations, while Neutrogena offers a wider variety of specialized treatments containing active ingredients like retinol and hyaluronic acid.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between Neutrogena and Hada Labo?

Neutrogena is a US brand offering a wide variety of anti-aging and sun care products on this page, whereas Hada Labo is a Japanese brand focusing primarily on deeply hydrating, fragrance-free toners and gels. Reviewers note that Hada Labo tends to do better with deep hydration and anti-aging, while Neutrogena is often praised for its texture and absorption.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Neutrogena or Hada Labo for dry skin?

Both Neutrogena and Hada Labo are great choices for dry skin, with Hada Labo achieving a Superior routine fit compared to Neutrogena's High fit on this page. Hada Labo is well-reviewed for deep hydration, while the products on this page for Neutrogena include deeply hydrating moisturizers.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Neutrogena or Hada Labo: which moisturizer is better?

Neutrogena and Hada Labo both offer high-performing moisturizers, with Hada Labo excelling in deep hydration and Neutrogena leading in texture and absorption across the products on this page.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Neutrogena or Hada Labo?

The products on this page do not provide pricing information to determine which brand is more affordable.

Between Neutrogena and Hada Labo, which brand has better anti-aging and skin texture improvement?

Hada Labo does better than Neutrogena for anti-aging and skin texture improvement among the products on this page. Hada Labo features hyaluronic acid across its formulations to help hydrate the skin and improve overall texture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

How do the fragrance options and ingredients compare between Neutrogena and Hada Labo products?

Neutrogena offers a wider variety of key ingredients like retinol, vitamin C, and salicylic acid across the products on this page, whereas Hada Labo focuses primarily on hyaluronic acid. While Hada Labo keeps every product fragrance-free, Neutrogena includes fragrance in a small number of its formulas.

Which brand performs better for makeup compatibility and provides a less sticky finish?

Neutrogena performs better for makeup compatibility and provides a less sticky finish among the products on this page.

Neutrogena or Hada Labo for oily skin?

Both Neutrogena and Hada Labo achieve a Superior routine fit for oily skin among the products on this page. Hada Labo provides deep hydration, while Neutrogena offers lighter textures and fast absorption.

Neutrogena or Hada Labo for acne-prone skin?

Neutrogena has a High routine fit for acne-prone skin among the products on this page, and Hada Labo also has a Superior routine fit for acne-prone skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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