Avène vs The INKEY List
Avène and The INKEY List are distinct skincare brands designed to address diverse complexions. The French brand, founded in 1990, offers gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers formulated with glycerin that suit oily acne-prone skin and combination skin best. Conversely, the British brand, established in 2018, features moisturizers, serums, toners, and eye products built around glycerin to fit sensitive skin and combination skin best. While both utilize glycerin to improve skin hydration and restore barrier function, their product types, founding origins, and specific target profiles differ.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
This page compares some of the most popular Avène and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Avène vs The INKEY List products
People Say
Gentleness and Soothing Mostly MentionedMostly Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “leaves face clean but not dry — Avène Cleanance”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
Texture and Absorption Mostly MentionedMostly Mentioned
- “Saves my skin in winter — Avène Cold Cream”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “Great for sensitive skin — The INKEY List PHA Toner”
Hydration and Moisture Often MentionedOften Mentioned
- “Restores moisture barrier — Avène Cold Cream”
- “Leaves my skin feeling soft and hydrated. — Avène Milk Cleanser”
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
Value and Affordability Rarely NotedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
- “Bottle lasts for months — Avène Cleanance Cleansing Gel”
Anti-Aging and Skin Repair Often MentionedSometimes Noted
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
- “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
- “bags are gone — The INKEY List Caffeine Eye Cream”
Acne and Oil Control Sometimes NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “My T-zone was excessively oily... observed a subtle reduction in sebum. — The INKEY List Niacinamide Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Residue, Finish, and Texture Complaints Often MentionedOften Mentioned
- “leaves a white layer — Avène Hydrance+”
- “Leaves a greasy film — Avène Cold Cream”
- “very runny serum — The INKEY List Collagen Peptide Serum”
- “Feels tacky on skin — The INKEY List PHA Toner”
Packaging and Quality Control Issues Sometimes NotedOften Mentioned
- “Tube squirted water everywhere — Avène Cicalfate+ Restorative Protective Cream”
- “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
- “Cap leaks in bag — Avène Cleanance Cleansing Gel”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Strong Fragrance or Unpleasant Scent Sometimes NotedSometimes Noted
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
Avène vs The INKEY List routines for dry skin
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Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.50
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Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€18.55
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Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€33.00
-
SPF
Purito Daily Soft Touch Sunscreen
Morning
€12.98
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€13.80
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€12.00
-
Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€7.70
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
€18.55
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€18.93
-
SPF
Ultra Fluid
Morning
€17.50
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€16.10
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Nourishing Mask
Anua Heartleaf 77% Soothing Sheet Mask
Once a week
€19.90
Avène vs The INKEY List routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€7.70
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€10.90
-
SPF
Cleanance
Morning · Evening · Once a week
€28.79
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
€29.29
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.50
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€19.99
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
€10.00
-
SPF
make p:rem UV Defense Me Blue Ray Sun Cream
Morning
€34.30
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€13.80
-
Cleansing Toner
Glycolic Acid Toner
Evening
€11.21
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€12.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
Avène vs The INKEY List routines for combination skin
-
Cleanser
Salicylic Acid Cleanser
Morning · Evening · Once a week
€6.50
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
€33.00
-
Pre-Cleanser
Oat Cleansing Balm
Evening · Once a week
€13.80
-
Cleansing Toner
Glycolic Acid Toner
Evening
€11.21
-
Serum or Treatment
10% Azelaic Acid Serum
Evening · Once a week
€12.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€7.70
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€36.23
-
SPF
Cleanance
Morning
€28.79
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€40.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€17.15
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€25.79
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€49.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
€79.97
Questions and answers
Avène or The INKEY List: which is better?
Both brands offer solid routines for most skin types, but The INKEY List is better for value and sensitive skin while Avène is better for oily acne-prone skin.
What is the difference between Avène and The INKEY List?
The INKEY List does better for value and affordability and acne and oil control, while Avène does better for gentleness and soothing. Lovi finds that The INKEY List has a Superior fit for sensitive skin, whereas Avène has a Superior fit for oily acne-prone skin.
Avène or The INKEY List for dry skin?
Both Avène and The INKEY List provide a High routine fit for dry skin with the products on this page. Avène stands out for gentleness and soothing, while The INKEY List offers better value and affordability.
Avène or The INKEY List: which cleanser is better?
The INKEY List Salicylic Acid Cleanser fits combination, acne-prone, and oily skin at a high level on this page. Avène Cleanance Cleansing Gel also fits oily and acne-prone skin at a high level. However, reviewers find The INKEY List does better for acne and oil control overall, while Avène does better for gentleness and soothing.
Which is more affordable, Avène or The INKEY List?
The INKEY List is more affordable, as value and affordability are areas where it does better than Avène.
Which brand performs better for dry sensitive skin, Avène or The INKEY List?
The INKEY List performs better for dry sensitive skin, as Lovi rates its routine fit as High while Avène rates as Average. Reviewers also mention that every product on The INKEY List page lists no fragrance, whereas several Avène products contain fragrance.
How do Avène and The INKEY List compare regarding fragrance in their products?
Avène lists fragrance in 7 of the 15 products on this page, whereas every product from The INKEY List on this page lists no fragrance in its ingredients.
Which brand is better suited for oily acne-prone skin?
Avène is better suited for oily acne-prone skin, as Lovi rates its routine fit as Superior while The INKEY List has a High fit level.
Avène or The INKEY List for oily skin?
For oily skin, both Avène and The INKEY List are great options because Lovi rates their routines as High. Reviewers note that Avène provides effective oil control, while the products on this page for The INKEY List list no fragrance.
Avène or The INKEY List: which moisturizer is better?
Both Avène and The INKEY List offer products on this page with high Lovi fit levels for moisturizers like dry or sensitive skin. The INKEY List is particularly noted by reviewers for affordable moisturizers that feel lightweight and fast-absorbing.
Avène or The INKEY List for sensitive skin?
For sensitive skin, The INKEY List has a Superior routine fit on the products on this page, while Avène has a High routine fit.
Avène or The INKEY List for acne-prone skin?
Both brands offer a High routine fit for acne-prone skin, with Avène featuring a Superior fit specifically for oily acne-prone skin on the products on this page.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Darutoside promotes skin wound healing via regulating macrophage polarization
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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