Avène vs The INKEY List
Avène and The INKEY List are distinct skincare lines centered on glycerin, with the former originating in France in 1990 and the latter in Britain in 2018. The French brand is loved for its gentle moisturizers, protective sunscreens, targeted serums, and soothing cleansers, while its British counterpart offers moisturizers, serums, toners, eye products, and more. Both brands suit different complexions, as the first fits oily acne-prone skin and combination skin best, whereas the second fits dry skin and dry sensitive skin best. They ultimately differ in their origins, corporate ownership, and specific formulations designed for targeted concerns like acne, dark spots, and aging.
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.
cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com
This page compares some of the most popular Avène and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Avène vs The INKEY List products
People Say
Gentleness and Soothing Mostly MentionedMostly Mentioned
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “leaves face clean but not dry — Avène Cleanance”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
- “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
Texture and Absorption Mostly MentionedMostly Mentioned
- “Saves my skin in winter — Avène Cold Cream”
- “Thick but absorbs well eventually — Avène Cicalfate+ Restorative Protective Cream”
- “Gel consistency — The INKEY List Tranexamic Acid Serum”
- “Great for sensitive skin — The INKEY List PHA Toner”
Hydration and Moisture Often MentionedOften Mentioned
- “Restores moisture barrier — Avène Cold Cream”
- “Leaves my skin feeling soft and hydrated. — Avène Milk Cleanser”
- “Super hydrating — The INKEY List Polyglutamic Acid Serum”
- “intense nourishment — The INKEY List Collagen Peptide Serum”
Value and Affordability Rarely NotedMostly Mentioned
- “Good for the price — The INKEY List Salicylic Acid Cleanser”
- “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
- “unbeatable value — The INKEY List Hyaluronic Acid Serum”
- “Bottle lasts for months — Avène Cleanance Cleansing Gel”
Anti-Aging and Skin Repair Often MentionedSometimes Noted
- “skin instantly felt firmer — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “Healed my over-exfoliated skin in days — Avène Cicalfate+ Restorative Protective Cream”
- “skin looks fresh and plump — The INKEY List Collagen Peptide Serum”
- “bags are gone — The INKEY List Caffeine Eye Cream”
Acne and Oil Control Sometimes NotedOften Mentioned
- “Free of active acne — The INKEY List Salicylic Acid Cleanser”
- “Skin instantly looks less oily — The INKEY List Salicylic Acid Cleanser”
- “My T-zone was excessively oily... observed a subtle reduction in sebum. — The INKEY List Niacinamide Serum”
- “Keeps me matte for hours — Avène Cleanance Cleansing Gel”
Residue, Finish, and Texture Complaints Often MentionedOften Mentioned
- “leaves a white layer — Avène Hydrance+”
- “Leaves a greasy film — Avène Cold Cream”
- “very runny serum — The INKEY List Collagen Peptide Serum”
- “Feels tacky on skin — The INKEY List PHA Toner”
Packaging and Quality Control Issues Sometimes NotedOften Mentioned
- “Tube squirted water everywhere — Avène Cicalfate+ Restorative Protective Cream”
- “Tube cracked on the side — Avène Cicalfate+ Restorative Protective Cream”
- “Cap leaks in bag — Avène Cleanance Cleansing Gel”
- “Tube leaks liquified oil when opened — The INKEY List Oat Cleansing Balm”
Strong Fragrance or Unpleasant Scent Sometimes NotedSometimes Noted
- “The fragrance is very present. — Avène Milk Cleanser”
- “smell is too strong — Avène Cleanance”
- “Smells like BBQ/meat — The INKEY List Tranexamic Acid Serum”
- “Smells like chemicals — The INKEY List Polyglutamic Acid Serum”
Avène vs The INKEY List routines for dry skin
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Cleanser
CeraVe Hydrating Facial Cleanser
Morning · Evening · Once a week
S$25.06
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
S$41.07
- Moisturizer Collagen Peptide Serum Morning · Evening · Once a week
-
SPF
thinkbaby Safe Sunscreen SPF 50+
Morning
S$21.09
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
S$27.51
-
Hydrating Toner
COSRX Propolis Synergy Toner
Morning
S$41.07
-
Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
S$50.68
-
SPF
Cleanance
Morning
S$27.51
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
S$39.68
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Nourishing Mask
MEDIHEAL Collagen Essential Mask
Once a week
S$62.94
Buy The INKEY List routine · S$253.28 · 96% fit
Buy Avène routine · S$285.32 · 79% fitSee multi-brand routine · 99% fit
Avène vs The INKEY List routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
S$30.40
-
Hydrating Toner
TROIAREUKE H+Cocktail Purifying Ampoule Toner
Morning · Once a week
S$168.51
-
Moisturizer
Hyaluronic Acid Serum
Morning · Evening · Once a week
S$44.35
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
PHA Toner
Evening · Once a week
S$26.18
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
S$27.51
-
Hydrating Toner
TROIAREUKE H+Cocktail Purifying Ampoule Toner
Morning · Once a week
S$168.51
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
S$26.35
-
SPF
Cleanance
Morning
S$27.51
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy The INKEY List routine · S$520.95 · 94% fit
Buy Avène routine · S$455.29 · 86% fitSee multi-brand routine · 96% fit
Avène vs The INKEY List routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
S$30.00
-
Hydrating Toner
Whamisa Organic Flowers Toner Deep Rich
Morning · Once a week
S$64.81
-
Moisturizer
Polyglutamic Acid Serum
Morning · Evening · Once a week
S$34.59
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
S$28.72
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Glycolic Acid Toner
Evening · Once a week
S$30.49
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
-
Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
S$27.51
-
Hydrating Toner
Whamisa Organic Flowers Toner Deep Rich
Morning · Once a week
S$64.81
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
S$58.98
-
SPF
Cleanance
Morning
S$27.51
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
S$70.21
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening · Once a week
S$36.48
-
Serum or Treatment
Peach & Lily Glass Skin Refining Serum
Evening · Once a week
S$63.44
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
S$89.14
Buy The INKEY List routine · S$411.40 · 94% fit
Buy Avène routine · S$410.57 · 90% fitSee multi-brand routine · 97% fit
Questions and answers
Avène or The INKEY List: which is better?
The INKEY List is better for value and acne and oil control, while Avène is better for gentleness and soothing. Lovi gives The INKEY List a Superior routine fit for dry sensitive skin compared to an Average fit for Avène.
What is the difference between Avène and The INKEY List?
The INKEY List is better for dry sensitive skin, offering a Superior routine fit compared to Avène's Average fit. The INKEY List also does better for value and affordability and for acne and oil control, while Avène does better for gentleness and soothing.
Avène or The INKEY List for dry skin?
For dry skin, Lovi rates Avène High and The INKEY List Superior. The INKEY List also offers fragrance-free formulas across the products on this page.
Avène or The INKEY List: which cleanser is better?
Both brands offer strong options, but The INKEY List is a better choice for value and affordability. Lovi rates The INKEY List cleansers like the Salicylic Acid Cleanser at a High fit for acne-prone, oily, and sensitive skin, while Avène provides gentle deep-cleansing options that reviewer themes favor for gentleness and soothing.
Which is more affordable, Avène or The INKEY List?
The INKEY List is more affordable, as reviewers often note its value and affordability for both moisturizers and serums compared to Avène.
Between Avène and The INKEY List, which brand is better for anti-aging and skin repair?
For anti-aging and skin repair, Avène and The INKEY List perform equally well according to reviewers on this page. Lovi rates both brands as having a Superior routine fit for mature skin.
Which brand has more fragrance-free products, Avène or The INKEY List?
The INKEY List has more fragrance-free products, as every product on its page lists no fragrance. In comparison, only 7 of 15 Avène products on this page list no fragrance.
How do Avène and The INKEY List compare when it comes to packaging and quality control issues?
When it comes to packaging and quality control issues, Avène does less well because reviewers note packaging problems for the brand on this page.
Avène or The INKEY List for oily skin?
Both Avène and The INKEY List are well suited for oily skin, as Lovi rates Avène High and The INKEY List Superior for this skin type. Reviewers note that Avène provides effective oil control, while The INKEY List offers helpful options like the Salicylic Acid Cleanser.
Avène or The INKEY List: which moisturizer is better?
Both Avène and The INKEY List offer effective moisturizers on this page, but The INKEY List is rated as a Superior routine fit for dry skin while Avène is rated High. The products on this page for The INKEY List are entirely fragrance-free, whereas some Avène moisturizers contain fragrance.
Avène or The INKEY List for sensitive skin?
The INKEY List is a better fit for sensitive skin, offering a Superior routine fit compared to Avène's High fit level.
Avène or The INKEY List for acne-prone skin?
Both Avène and The INKEY List are well-suited for acne-prone skin, with Lovi rating both brands as offering a Superior routine fit for this skin type. The products on this page help provide effective oil control and gentle cleansing options.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Darutoside promotes skin wound healing via regulating macrophage polarization
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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