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Indie Lee skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Indie Lee is an American skincare brand founded in 2010 and owned by American Exchange Group since 2024.

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Indie Lee is celebrated for its thoughtful cleansers and nourishing moisturizers, which rely on carefully crafted formulas. Its products suit sensitive, balanced, and dry skin best. For acne-prone skin, the standout product is the Brightening Cleanser, while the Squalane Facial Oil targets skin with dark spots. These targeted offerings deliver reliable nourishment and care to the complexion.

This page covers some of the most popular Indie Lee products; for the whole Indie Lee range, with a fit score for every product, use the Lovi app.

Other Indie Lee products

Questions and answers

Is Indie Lee worth it?

Indie Lee is worth considering because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Indie Lee product on this page also lists no fragrance in its ingredients.

What are Indie Lee's best products?

Indie Lee's best products are the Squalane Facial Oil, which Lovi rates Superior for dry skin, and the Brightening Cleanser, which Lovi rates High for oily, dry, and sensitive skin. The Indie Lee products on this page list no fragrance in their ingredients.

Which Indie Lee moisturizer is best for dry skin?

Squalane Facial Oil is the best moisturizer for dry skin, as Lovi rates it Superior for that skin type.

Does Indie Lee cause breakouts?

Indie Lee is unlikely to cause breakouts, and Lovi rates the Indie Lee-focused routine Superior for acne-prone skin. Every product on this page lists no fragrance in its ingredients.

Is Indie Lee fragrance-free?

Yes, every one of the Indie Lee products on this page lists no fragrance in its ingredients.

What are the key ingredients in Indie Lee products?

Indie Lee products use key ingredients such as tomato-derived lycopene, which helps protect the skin as an antioxidant, and moisturizing components like squalane and xanthan gum. Lovi rates the Indie Lee routine Superior for dry, oily, sensitive, combination, and acne-prone skin types. Every product from Indie Lee on this page lists no fragrance in its ingredients.

Skin Pharmacology and Physiology, 2020European Journal of Pharmaceutics and Biopharmaceutics, 2022

How do I build a Indie Lee skincare routine?

To build an Indie Lee skincare routine, you use the Brightening Cleanser to wash your face and follow it with the Squalane Facial Oil to lock in moisture. Lovi rates the Indie Lee-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin.

What are good alternatives to Indie Lee?

Good alternatives to Indie Lee include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison.

Indie Lee vs CeraVe: which is better?

Indie Lee edges out CeraVe across major skin concerns, as Lovi rates the Indie Lee-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin, compared to High or Superior ratings for CeraVe. Additionally, the Indie Lee products on this page list no fragrance in their ingredients.

Who owns Indie Lee, and where is it from?

Indie Lee is an American brand founded in 2010, owned by American Exchange Group since 2024.

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Is Indie Lee cruelty-free?

Yes: Leaping Bunny lists Indie Lee as cruelty-free.

Leaping Bunny

Which Indie Lee cleanser is best for oily skin?

Brightening Cleanser is the best choice for oily skin. Lovi rates it High for oily skin.

Research behind Indie Lee's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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