Indie Lee skincare
Indie Lee is an American skincare brand founded in 2010 and owned by American Exchange Group since 2024.
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Indie Lee is celebrated for its thoughtful cleansers and nourishing moisturizers, which rely on carefully crafted formulas. Its products suit sensitive, balanced, and dry skin best. For acne-prone skin, the standout product is the Brightening Cleanser, while the Squalane Facial Oil targets skin with dark spots. These targeted offerings deliver reliable nourishment and care to the complexion.
This page covers some of the most popular Indie Lee products; for the whole Indie Lee range, with a fit score for every product, use the Lovi app.
Other Indie Lee products
Questions and answers
Is Indie Lee worth it?
Indie Lee is worth considering because Lovi rates its routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Every Indie Lee product on this page lists no fragrance in its ingredients.
What are Indie Lee's best products?
Indie Lee's best products are the Squalane Facial Oil, which Lovi rates Superior for dry skin and dry sensitive skin, and the Brightening Cleanser, which Lovi rates High for oily, dry, sensitive, and mature skin.
Which Indie Lee moisturizer is best for dry skin?
Squalane Facial Oil is the best choice, as Lovi rates it Superior for dry skin. Brightening Cleanser is also available on this page for dry skin.
Does Indie Lee cause breakouts?
Indie Lee is unlikely to cause breakouts, and Lovi rates the brand-focused routine Superior for acne-prone skin. The Brightening Cleanser and Squalane Facial Oil also fit acne-prone skin well.
Is Indie Lee fragrance-free?
Yes, every one of the Indie Lee products on this page lists no fragrance in its ingredients.
What are the key ingredients in Indie Lee products?
Indie Lee features ingredients such as lycopene from tomatoes and xanthan gum across its skincare range. Lycopene helps provide antioxidant benefits, while xanthan gum and other components may help support the management of dry skin.
Skin Pharmacology and Physiology, 2020European Journal of Pharmaceutics and Biopharmaceutics, 2022
How do I build a Indie Lee skincare routine?
To build an Indie Lee skincare routine, use the Brightening Cleanser to wash your face and follow with the Squalane Facial Oil to moisturize. Lovi rates the Indie Lee-focused routine Superior for dry skin, oily skin, sensitive skin, combination skin, and acne-prone skin. Additionally, every Indie Lee product on this page lists no fragrance in its ingredients.
What are good alternatives to Indie Lee?
Good alternatives to Indie Lee include CeraVe, Cetaphil, Paula's Choice, Neutrogena, Kiehl's, and Dermalogica. These brands also have dedicated pages on Lovi for comparison.
Indie Lee vs CeraVe: which is better?
Indie Lee is better for dry, oily, sensitive, combination, and acne-prone skin, as Lovi rates the Indie Lee-focused routines Superior for all of these skin types, compared to High or Superior for CeraVe. The Indie Lee products on this page also list no fragrance in their ingredients.
Who owns Indie Lee, and where is it from?
Indie Lee is an American brand founded in 2010, owned by American Exchange Group since 2024.
Is Indie Lee cruelty-free?
Yes: Leaping Bunny lists Indie Lee as cruelty-free.
Which Indie Lee cleanser is best for oily skin?
Brightening Cleanser is the best choice for oily skin, with Lovi rating it High for this skin type.
Research behind Indie Lee's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

