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Pixi vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and NIOD are distinct skincare brands founded in 1999 and 2015, respectively, that offer thoughtfully crafted toners, serums, and targeted solutions. The British brand is beloved for gentle, balancing formulas featuring ingredients like glycolic acid and retinol, which suit sensitive and acne-prone skin best. Meanwhile, the Canadian brand is known for advanced serums and mists featuring sophisticated science, which suit mature, sensitive, and dry skin types best. They differ primarily in their approach, with the former delivering reliable daily care and the latter redefining modern routines through rigorous development.

Pixi is a British skincare brand founded in 1999.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Pixi and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs NIOD products

Questions and answers

Pixi or NIOD: which is better?

Pixi offers products with Superior fit levels for sensitive and acne-prone skin, whereas NIOD products reach a High fit level for those skin types on this page. Reviewers report that Pixi delivers deep hydration and a radiant glow, though some note sticky residue and strong fragrances.

What is the difference between Pixi and NIOD?

Pixi offers a wide variety of 10 products on this page including toners, serums, and mists that fit sensitive and acne-prone skin best with a High or Superior Lovi fit level, whereas NIOD provides only 2 products on this page with no listed fragrance. Sodium hyaluronate helps improve skin hydration.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, Pixi or NIOD?

The provided page facts do not contain pricing information to determine whether Pixi or NIOD is more affordable.

Which causes fewer breakouts, Pixi or NIOD?

When it comes to breakouts, Pixi includes products on this page that Lovi rates as Superior for acne-prone skin, such as Glow Tonic and Retinol Tonic. Meanwhile, NIOD features Modulating Glucosides, which Lovi rates as Average for acne-prone skin.

How does the founding year and ownership differ between Pixi and NIOD?

Pixi was founded in 1999 in the United Kingdom and is owned by an independent company, whereas NIOD was founded in 2015 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

Which brand has more products listed on the page that feature no fragrance in their ingredients?

Pixi has more products listed on the page that feature no fragrance in their ingredients, with seven out of ten products containing no fragrance compared to NIOD's two products.

What are the most commonly mentioned positive and negative review points for Pixi skincare?

Reviewers mostly mention deep hydration, radiance and glow, lightweight and pleasant toners, gentle and soothing toners, and brightening and smoothing serums as positive points for Pixi. On the negative side, sticky or tacky residue and strong fragrance and scent issues are often mentioned, while skin irritation and sensitivity are sometimes noted.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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