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Pixi vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Pixi and NIOD are distinct skincare brands founded in 1999 and 2015, respectively, with the latter owned by The Estée Lauder Companies Inc. since 2021. Both brands are universally loved for their balancing toners and targeted treatments, though the British line is especially known for nourishing toners, targeted serums, soothing eye products, and hydrating moisturizers driven by thoughtful formulas, while the Canadian line is widely known for advanced serums featuring sophisticated formulas that deliver targeted results. The former's offerings suit sensitive skin and dry sensitive skin best, while the latter's products suit mature, sensitive, and dry skin types best. They differ primarily in their developmental approach, with the former delivering reliable and comforting care through carefully crafted treatments and the latter continuing to redefine modern skincare through scientifically rigorous development.

Pixi is a British skincare brand founded in 1999.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular Pixi and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Pixi vs NIOD products

Questions and answers

Pixi or NIOD: which is better?

Pixi offers a much larger selection of products on this page and is rated Superior for sensitive skin, while NIOD has only two products and features no fragrance across its entire range.

What is the difference between Pixi and NIOD?

Pixi offers a broad variety of products on this page that frequently feature fragrance and key ingredients like aloe vera and hyaluronic acid, whereas NIOD provides a smaller selection with no fragrance in any of its items. Lovi rates Pixi best for sensitive, dry sensitive, and dry skin, while NIOD has no specific brand-focused routine skin types listed.

Which is more affordable, Pixi or NIOD?

The page does not provide pricing information to compare the affordability of Pixi and NIOD.

Which causes fewer breakouts, Pixi or NIOD?

Pixi has a wider selection of products on this page rated with a Superior or High Lovi fit level for acne-prone skin, such as Retinol Tonic, while NIOD offers fewer options in this category. Reviewers mention that Pixi helps with smoothing, though some note it may cause skin irritation.

Which of the two brands was founded earlier and in which country?

Pixi was founded earlier in 1999 in the United Kingdom, whereas NIOD was founded in 2015 in Canada.

Do both Pixi and NIOD products contain added fragrance?

Pixi offers a mix, as seven of the products on this page list no fragrance while Glow Tonic, Hydrating Milky Mist, and Antioxidant Tonic contain fragrance. In contrast, every NIOD product on this page lists no fragrance in its ingredients.

Which brand offers products specifically formulated with Aloe vera and Hyaluronic acid?

Pixi offers products on this page formulated with Aloe vera and Hyaluronic acid, whereas NIOD does not include these key ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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