Simple and VR are skincare brands offering thoughtful daily formulas designed for distinct complexions. Simple provides gentle moisturizers, makeup removers, cleansers, and toners featuring niacinamide and glycerin that suit oily and acne-prone skin best, while VR delivers sensory moisturizers tailored for combination, sensitive, and dry skin. Both labels refine their offerings for specific concerns, yet they differ primarily in their ingredient profiles and ideal skin types.
Simple is a British skincare brand founded in 1960 and owned by Unilever PLC since 2011.
This page compares some of the most popular Simple and VR products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Simple is the better choice on this page because it offers a much wider variety of budget-friendly products like gentle makeup removers and lightweight moisturizers that suit oily, acne-prone, and sensitive skin well, whereas VR only features a single moisturizer. Glycerin helps maintain skin hydration across Simple products.
Simple offers a broad range of fragrance-free cleansers, makeup removers, and moisturizers featuring niacinamide and glycerin that Lovi rates with high to average fits for sensitive and oily skin, whereas VR features just a single fragrance-free moisturizer with a high fit for sensitive skin. Glycerin helps maintain skin hydration.
Simple offers a wider variety of moisturizers on the products on this page, which Lovi rates as having average fit across most skin types, compared to VR which features only one moisturizer, PDRN CREAM, that has high fit for sensitive skin but low fit for oily skin.
Which is more affordable, Simple or VR?
Simple offers value-friendly moisturizers, while pricing information for VR is not available on this page. Reviewers often note that Simple provides lightweight, budget-friendly options.
Which causes fewer breakouts, Simple or VR?
Simple features products on this page with a Lovi fit level of Average for acne-prone skin, while VR has a single moisturizer listed with an Average fit for acne-prone skin. Reviewers note that Simple products can sometimes cause breakouts or irritations.
How do the foundation years and ownership of Simple and VR compare?
Simple was founded in 1960 in the United Kingdom and has been owned by Unilever PLC since 2011. In contrast, VR was founded in 2018 and is independently owned.
Which brand offers a wider variety of skincare products such as cleansers and toners?
Simple offers a wider variety of skincare products on this page, including cleansers, toners, makeup removers, and moisturizers, whereas VR only features a single moisturizer. Simple has a High Lovi fit for sensitive skin with its soothing toner and gentle micellar waters.
Do both Simple and VR formulate their products without fragrance?
Yes, both Simple and VR formulate all the products on this page without fragrance in their ingredients.
5-ceramide complex · Skin Pharmacology and Physiology, 2026
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
