Hada Labo Shirojyun Premium Whitening Lotion for sensitive skin
Tranexamic Acid
Magnesium Ascorbyl Phosphate
Hydrolyzed Hyaluronic Acid
Vitamin EHigh
- HighNormal Skin Fit
- HighEffectiveness
- HighSafety
A great choice for sensitive skin; a few toners fit it even better.
This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- High suitability for normal skin due to Tranexamic Acid and Magnesium Ascorbyl Phosphate, which help regulate melanogenesis and provide antioxidant activity, supporting your skin's overall health.
- Excellent hydration is provided by high concentrations of Glycerin and Sodium Hyaluronate, beneficial for your redness and irritation, though more targeted ingredients would further enhance these concerns.
- The safety profile is excellent, with no risks of irritation for your sensitive skin due to the absence of harsh ingredients and the presence of soothing components like Hyaluronic Acid and Tocopherol.
How to apply
- Use your hydrating toner in both your AM and PM routines. Start 3 times per week and move to daily use if your skin feels good.
- Apply your hydrating toner right after cleansing and before putting on your moisturizer or SPF.
- Gently press 2-3 drops of the hydrating toner into your skin and let it absorb for a minute before the next step.
- For sensitive skin, apply the hydrating toner on dry skin to keep it calm and comfortable.
- Always do a patch test before your first use and avoid the sensitive eye area.
People Say
★4.4Overall rating based on 500+ reviewsThis toner is highly regarded for its hydrating properties and its ability to brighten the complexion and reduce redness. It is particularly favored by those with acne-prone and sensitive skin due to its gentle, fragrance-free formula containing Tranexamic Acid, which effectively addresses post-inflammatory hyperpigmentation and sun spots over time.
Highlights
Deep hydration Mostly Mentioned
- “leaves skin soft, smooth, and hydrated”
- “moisturizing but not sticky”
- “deeply hydrate”
- “skin feeling plump”
Lightweight texture Often Mentioned
- “absorbs super quickly”
- “watery and lightweight”
- “not sticky”
- “spreads easily”
Reduces dark spots Often Mentioned
- “faded considerably”
- “helps with redness and acne scars”
- “even out skin tone”
- “best to fade sun spots”
Gentle formula Sometimes Noted
- “no irritation, no breakouts”
- “fragrance-free”
- “alcohol-free”
- “great for sensitive skin”
Slow brightening Sometimes Noted
- “takes months to see results”
- “not instant”
- “expect little brightening effect”
- “slow progress”
Caused breakouts Rarely Noted
- “gave me closed comedones”
- “broke me out”
- “wrecked my skin”
- “caused small bumps”
Not moisturizing Rarely Noted
- “not enough to keep skin hydrated”
- “needs moisturizer after”
- “dried me up”
- “too watery for dry skin”
Sticky finish Rarely Noted
- “slight sticky feel”
- “tacky if layered”
- “sticky residue”
Sources: lovi.care, reddit.com, yesstyle.com, iherb.com, skinsort.com, and more
Questions and answers
What makes Hada Labo Shirojyun Premium Whitening Lotion a great fit for sensitive skin?
This hydrating toner is a great fit for sensitive skin because it avoids harsh ingredients and includes soothing components like hyaluronic acid and vitamin E. It also features glycerin and sodium hyaluronate to provide excellent hydration, helping to keep your skin calm and comfortable.
Clinical, Cosmetic and Investigational Dermatology, 2017Journal of Cosmetic Dermatology, 2024
Which ingredients make this toner a good fit for sensitive skin?
This toner is a great fit for sensitive skin because it is free of harsh ingredients and contains soothing components like hyaluronic acid and vitamin E. These ingredients help provide excellent hydration while keeping your skin calm and comfortable.
Clinical, Cosmetic and Investigational Dermatology, 2017Journal of Cosmetic Dermatology, 2024
What does Tranexamic Acid do for sensitive skin?
Tranexamic acid helps calm sensitive skin by strengthening the skin barrier and reducing redness and flushing. It is unlikely to cause severe reactions, making it a well-tolerated choice for reactive or easily irritated skin.
International Journal of Dermatology, 2014Clinical, Cosmetic and Investigational Dermatology, 2024
What does Magnesium Ascorbyl Phosphate do for sensitive skin?
Magnesium Ascorbyl Phosphate helps calm and protect sensitive skin while improving moisture. It has a very safe profile with a low risk of irritation, making it gentle enough for everyday use.
Photochemistry and Photobiology, 2012International Journal of Toxicology, 2005
Where does it go in a skincare routine for sensitive skin?
This hydrating toner is used in both your morning and evening routines right after cleansing. It helps keep your skin comfortable and hydrated while being very unlikely to cause irritation.
Can I use this toner with retinol, and in what order?
You can use this toner with retinol by applying the toner first to hydrate and soothe your skin before putting on your retinol. This product is a great fit for your sensitive skin because it is very safe and unlikely to cause irritation.
Cutis, 2006Clinical, Cosmetic and Investigational Dermatology, 2017
How often should I use it?
You can use this hydrating toner twice daily as part of your morning and evening routine. Its gentle formula has an excellent safety profile with no harsh ingredients, making it very unlikely to irritate your sensitive skin.
Can this toner clog pores, cause breakouts or purging for sensitive skin?
This hydrating toner is unlikely to cause breakouts or clog pores on sensitive skin because it has an exceptionally safe formula without harsh ingredients. Reviewers rarely report breakouts, and soothing components like hyaluronic acid and vitamin E help keep your skin calm and clear.
Is it fragrance-free and alcohol-free?
Yes, it has no fragrance and no drying alcohol.
What the research says
Cosmetic formulations containing a liposomal dispersion of magnesium ascorbyl phosphate, alpha-lipoic acid, and kinetin provided photoprotection against UV damage in hairless mouse skin and enhanced stratum corneum and deeper layer skin moisture in human volunteers after four weeks of daily applications.
Photochemistry and Photobiology, 2012A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.
Clinical, Cosmetic and Investigational Dermatology, 2017Topical application of tocopherol succinate ethosomal gel decreased erythema, melanin, and sebum levels while improving moisture content and skin elasticity in 34 human women.
Journal of Cosmetic Dermatology, 2024Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.
Experimental Dermatology, 2003Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.
Journal of Periodontology, 2009Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.
Journal of Cosmetic Dermatology, 2022Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.
Journal of Drugs in Dermatology, 2011Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.
Clinical Oral Investigations, 2022Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.
BMC Oral Health, 2019Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.
Journal of Cosmetic Dermatology, 2025Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.
Contemporary Clinical Trials Communications, 2021Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.
Journal of Cosmetic Dermatology, 2024
Ingredients
Water, Diglycerin, Glycerin, Tranexamic Acid, Butylene Glycol, Peg-8, Peg-6, Peg-32, Ppg-24-Glycereth-24, Methylparaben, Carbomer, Polysorbate, Styrene Vp Copolymer, Disodium Edta, Hydrolyzed Hyaluronic Acid, Magnesium Ascorbyl Phosphate, Tocopherol, Sodium Hyaluronate
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.