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Hada Labo vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and the purest are gentle skincare lines defined by thoughtfully composed formulas and reliable daily support. The Japanese brand, founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd., is known for targeted toners, gentle makeup removers, and deeply hydrating moisturizers, whereas the second line is deeply cherished for its gentle moisturizers. Both brands suit dry, sensitive, and combination skin, while Hada Labo also suits oily skin through standout items like the Gokujyun Lotion for acne-prone skin, the Shirojyun Premium Whitening Lotion for skin with dark spots, and the Gokujun Premium for mature skin. They differ primarily in their product variety and specific formulations, with each maintaining healthy, comfortable skin through consistent, understated performance.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs the purest products

Questions and answers

Hada Labo or the purest: which is better?

Hada Labo is the better choice for most shoppers on this page because every product lists no fragrance and features deep hydration with hyaluronic acid. Topical hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and the purest?

Hada Labo features fragrance-free formulations with hyaluronic acid and achieves superior fits for dry skin across the products on this page, whereas the purest includes fragrance in its sole listed product and achieves an average fit for dry skin. Hyaluronic acid helps improve skin hydration and signs of aging.

Dermatologic Therapy, 2022

Hada Labo or the purest: which moisturizer is better?

For moisturization, Hada Labo Gokujyun Perfect Gel is a better choice for dry and dry sensitive skin with a High Lovi fit level, whereas the purest solutions moisturizer only has an Average fit for those skin types. Hyaluronic acid helps provide deep hydration.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or the purest?

Hada Labo provides better value and versatility as noted by reviewers on the products on this page, while the purest does not feature this benefit in its reviews.

Which causes fewer breakouts, Hada Labo or the purest?

Hada Labo is a better choice for acne-prone skin because the products on this page achieve a High fit level for acne-prone and oily acne-prone skin, whereas the purest solutions moisturizer receives a Low fit for those skin types.

Which brand offers fragrance-free products, Hada Labo or the purest?

Hada Labo offers fragrance-free products, as every product on its page lists no fragrance in its ingredients, whereas the purest includes fragrance in its options.

How do the founding years and parent companies of Hada Labo and the purest compare?

Hada Labo was founded in Japan in 2004 and is owned by Rohto Pharmaceutical Co., Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has a higher Lovi fit level for sensitive skin, Hada Labo or the purest?

Hada Labo has a higher Lovi fit level for sensitive skin, with several products rated High, because its fragrance-free formulations help provide deep hydration. Topical hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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