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NIVEA vs Dr. Barbara Sturm

NIVEA and Dr. Barbara Sturm are German skincare brands that balance gentle care with scientifically advanced formulas. The former is deeply loved for its versatile sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, while the latter is known for its gentle moisturizers, clarifying exfoliants, and nourishing serums. Both brands suit sensitive skin best, with the first also suiting oily skin and the second also suiting dry and balanced skin. They differ primarily in their core ingredient approaches and specific product offerings, such as the Protect & Moisture Sun Lotion SPF50+ versus The Good C Vitamin C Serum.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

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Dr. Barbara Sturm is a German skincare brand founded in 2014 and owned by Puig since 2024.

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This page compares some of the most popular NIVEA and Dr. Barbara Sturm products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

People Say

NIVEADr. Barbara Sturm
  • Softens and Smooths Skin Mostly MentionedOften Mentioned
    • “Makes my face feel smooth and soft. — NIVEA Soft”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
    • “skin feels smooth — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “skin texture is immediately more even — Dr. Barbara Sturm Enzyme Cleanser”
  • Deep Hydration and Moisture Often MentionedOften Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “skin drank it up — Dr. Barbara Sturm Hyaluronic Serum”
  • Gentle and Non-Drying Sometimes NotedOften Mentioned
    • “doesn't irritate my sensitive skin — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Lightweight and Fast Absorption Sometimes NotedOften Mentioned
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
    • “sinks in immediately — Dr. Barbara Sturm Hyaluronic Serum”
  • Plumps Fine Lines Not notedOften Mentioned
    • “lines less visible — Dr. Barbara Sturm Hyaluronic Serum”
    • “skin feels softer — Dr. Barbara Sturm The Good C Vitamin C Serum”
  • Glow and Radiance Not notedOften Mentioned
    • “skin looks brighter — Dr. Barbara Sturm The Good C Vitamin C Serum”
    • “healthy glow — Dr. Barbara Sturm Hyaluronic Serum”
  • Extremely Expensive Not notedMostly Mentioned
    • “way too expensive — Dr. Barbara Sturm Hyaluronic Serum”
  • Greasy and Oily Residue Often MentionedSometimes Noted
    • “tacky finish — Dr. Barbara Sturm Hyaluronic Serum”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Slow or Minimal Results Rarely NotedOften Mentioned
    • “didn't see difference — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “did nothing — Dr. Barbara Sturm Hyaluronic Serum”

Questions and answers

NIVEA or Dr. Barbara Sturm: which is better?

Dr. Barbara Sturm is a better fit for shoppers seeking gentle, non-drying skincare because every product on this page lists no fragrance, while NIVEA products on this page often carry a strong fragrance and may leave a greasy or oily residue.

What is the difference between NIVEA and Dr. Barbara Sturm?

Dr. Barbara Sturm offers fragrance-free products on this page that rate as gentle and non-drying, whereas NIVEA has certain products with strong fragrance and can leave a greasy and oily residue. For the products on this page, Dr. Barbara Sturm achieves better results for glow, radiance, and plumping fine lines, while NIVEA tends to soften and smooth skin.

NIVEA or Dr. Barbara Sturm: which moisturizer is better?

For a moisturizer, Dr. Barbara Sturm Hyaluronic Serum achieves an Average Lovi fit across skin types on this page, while NIVEA Creme has a High fit for dry and dry sensitive skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Which is more affordable, NIVEA or Dr. Barbara Sturm?

NIVEA is more affordable, as Dr. Barbara Sturm is noted on the page for being extremely expensive.

Which causes fewer breakouts, NIVEA or Dr. Barbara Sturm?

Dr. Barbara Sturm is rated as a High fit for acne-prone skin with its Enzyme Cleanser and The Good C Vitamin C Serum, whereas NIVEA reviewers sometimes note breakouts and acne from its products on this page.

Between NIVEA and Dr. Barbara Sturm, which brand provides better deep hydration and moisture?

Both NIVEA and Dr. Barbara Sturm are equal when it comes to deep hydration and moisture. Lovi rates deep hydration fit levels as High for select products across both brands, such as NIVEA Protect & Moisture Sun Lotion SPF50+ and Dr. Barbara Sturm The Good C Vitamin C Serum.

Drug Delivery, 2017Dermatologic Therapy, 2022

Which brand is better for softening and smoothing the skin, NIVEA or Dr. Barbara Sturm?

NIVEA is better for softening and smoothing the skin compared to Dr. Barbara Sturm.

How do the founding years and current ownership of NIVEA and Dr. Barbara Sturm compare?

NIVEA was founded in Germany in 1911 and has been owned by maxingvest GmbH & Co. KGaA since 2004, whereas Dr. Barbara Sturm was founded in Germany in 2014 and is owned by Puig as of 2024.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.