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Hada Labo vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Hada Labo and the purest are two well-regarded skincare lines known for gentle moisturizers and thoughtfully composed formulas, with the Japanese brand celebrated for its hydrating toners and nourishing creams driven by advanced science, while the other is cherished for its mild, understated performance. Hada Labo suits dry and acne-prone skin best through expertly crafted solutions that restore moisture and soothe irritation, whereas the other also supports sensitive and combination skin with its gentle nature. These distinct approaches allow individuals to choose based on whether they need targeted hydration for mature or acne-prone skin or a reliable, sensitive-friendly daily routine.

Hada Labo is a Japanese skincare brand founded in 2004 and owned by Rohto Pharmaceutical Co., Ltd..

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This page compares some of the most popular Hada Labo and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Hada Labo vs the purest products

Questions and answers

Hada Labo or the purest: which is better?

Hada Labo is a better choice than the purest because its products on this page have fragrance-free formulations and fit dry, acne-prone, and oily acne-prone skin best with high to superior Lovi ratings. Topical hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

What is the difference between Hada Labo and the purest?

Hada Labo is a Japanese brand founded in 2004 that focuses on fragrance-free products with hyaluronic acid, achieving Superior fit levels for dry skin on this page, whereas the purest is a newer brand owned by Evly Pharma Cosmetics whose products may contain fragrance. Topical hyaluronic acid helps improve skin quality and hydration.

Dermatologic Therapy, 2022

Hada Labo or the purest: which moisturizer is better?

Hada Labo is a better choice for moisturization, as the products on this page feature fragrance-free formulas centered on hyaluronic acid that helps deliver deep hydration. Lovi rates Hada Labo's Gokujyun Perfect Gel as having an Average fit for dry skin, whereas the purest solutions moisturizer is rated as an Average fit for dry skin and contains fragrance.

Dermatologic Therapy, 2022

Which is more affordable, Hada Labo or the purest?

Hada Labo offers better value and versatility as noted by reviewers on the page, whereas the purest does not feature affordability highlights.

Which causes fewer breakouts, Hada Labo or the purest?

Hada Labo is a better fit for acne-prone skin, achieving High fit levels across most of its products on this page, while the purest solutions moisturizer is rated Low for acne-prone skin.

How do Hada Labo and the purest differ in terms of company founding year and parent company?

Hada Labo was founded in 2004 and is owned by Rohto Pharmaceutical Co., Ltd., whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers more products without fragrance on the page, Hada Labo or the purest?

Hada Labo offers more fragrance-free options, as every product on this page lists no fragrance in its ingredients.

How does the Lovi fit level for dry skin compare between Hada Labo's Gokujyun Perfect Gel and the purest's solutions moisturizer?

Hada Labo's Gokujyun Perfect Gel achieves a High Lovi fit level for dry skin, whereas the purest's solutions moisturizer only reaches an Average fit level. Topical hyaluronic acid in the Hada Labo product helps provide deep hydration.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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