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Allies of Skin vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Allies of Skin and Shu Uemura are distinct beauty labels that offer specialized daily solutions. Allies of Skin is deeply loved for its thoughtful range of moisturizers, serums, and eye products built around potent ingredients like niacinamide, which suit dry skin and mature skin best. Meanwhile, the Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003 is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best, owing to their gentle and effective nature. Ultimately, both differ as one focuses on rich hydration and targeted nourishment for aging signs and hyperpigmentation, while the other maintains skin comfort through carefully balanced offerings.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular Allies of Skin and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Allies of Skin vs Shu Uemura products

Questions and answers

Allies of Skin or Shu Uemura: which is better?

Allies of Skin fits dry, mature, and combination skin much better than Shu Uemura, whose cleansing oil on this page receives low to caution fit ratings for acne-prone and oily skin. Niacinamide in Allies of Skin helps reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002

What is the difference between Allies of Skin and Shu Uemura?

Allies of Skin offers a wide range of serums, moisturizers, and eye creams that achieve High or Superior Lovi fit levels for dry and mature skin, while Shu Uemura features just a single cleansing oil with lower fit ratings. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002

Which is more affordable, Allies of Skin or Shu Uemura?

Reviewers note that Allies of Skin has a high price point, while the page provides no pricing information for Shu Uemura.

Which causes fewer breakouts, Allies of Skin or Shu Uemura?

Allies of Skin is unlikely to cause breakouts for the products on this page, whereas Shu Uemura's cleansing oil has low to caution fit levels for acne-prone skin.

How do the founding years and parent companies of Allies of Skin and Shu Uemura compare?

Allies of Skin was founded in 2016 and is owned by Allies Group Pte. Ltd., whereas Shu Uemura was founded in 1967 in Japan and has been owned by L'Oréal S.A. since 2003.

Which brand offers products suitable for mature skin according to their Lovi fit levels?

Allies of Skin offers products on this page with High or Superior Lovi fit levels for mature skin, such as the Molecular Saviour Probiotics Treatment Mist and Peptides & Omegas Firming Eye Cream. Shu Uemura has only a single cleansing oil on this page, which has an Average fit level for mature skin.

Do products from Allies of Skin or Shu Uemura contain fragrance?

Every product on this page from both Allies of Skin and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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