UpCircle skincare

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

UpCircle is a British skincare brand founded in 2016 and owned by Optiat Ltd.

UpCircle is loved for its eye products and formulas. Its products suit dry, sensitive, mature, and combination skin best. The standout products for particular concerns include the Eye Cream for acne-prone skin. Its botanical ingredients gently nourish the complexion.

This page covers some of the most popular UpCircle products; for the whole UpCircle range, with a fit score for every product, use the Lovi app.

UpCircle eye care

Eye Cream

Questions and answers

Is UpCircle worth it?

UpCircle is worth it, as Lovi rates the brand-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every UpCircle product on this page also lists no fragrance in its ingredients.

What are UpCircle's best products?

UpCircle does not have a single standout product on this page, as Lovi rates the Eye Cream at an average level across all skin types. Lovi rates the UpCircle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Does UpCircle cause breakouts?

UpCircle is unlikely to cause breakouts, and Lovi rates the UpCircle-focused routine Superior for acne-prone skin.

Is UpCircle fragrance-free?

Yes, every one of the UpCircle products on this page lists no fragrance in its ingredients.

What are the key ingredients in UpCircle products?

UpCircle uses natural ingredients like coffee grounds, fruit extracts, and plant oils in its formulas. Every product from UpCircle on this page is fragrance-free.

How do I build a UpCircle skincare routine?

To build an UpCircle routine, you can use the Eye Cream which Lovi rates Average for dry, oily, sensitive, and combination skin. Lovi rates the UpCircle-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

What are good alternatives to UpCircle?

Good alternatives to UpCircle with brand pages on Lovi include BYOMA, The INKEY List, Medik8, Simple, Elemis, and Pixi. Lovi rates the BYOMA-focused routine Superior for dry, sensitive, and combination skin, and High for oily and acne-prone skin.

UpCircle vs BYOMA: which is better?

UpCircle is better for oily, combination, and acne-prone skin, where Lovi rates the UpCircle routines Superior and the BYOMA routines High. Both brands rate equally as Superior for dry and sensitive skin. Additionally, every UpCircle product on this page is fragrance-free.

Who owns UpCircle, and where is it from?

UpCircle is a British brand founded in 2016, owned by Optiat Ltd.

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Is UpCircle cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list UpCircle as cruelty-free.

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Research behind UpCircle's key ingredients

The 24-hour skin hydration and barrier function effects of a hyaluronic 1%, glycerin 5%, and Centella asiatica stem cells extract moisturizing fluid: an intra-subject, randomized, assessor-blinded study
Glycerin · Clinical, Cosmetic and Investigational Dermatology, 2017
A Double-Blinded, Randomized, Vehicle-Controlled Study of the Efficacy of Moisturizer Containing Licochalcone A, Decanediol, L-Carnitine, and Salicylic Acid for Prevention of Acne Relapse in Asian Population
Salicylic acid · BioMed Research International, 2020
Efficacy of a multitargeted, salicylic acid-based dermocosmetic cream compared to benzoyl peroxide 5% in Acne vulgaris: Results from a randomized study
Salicylic acid · Journal of Cosmetic Dermatology, 2024
A Salicylic Acid-Based Dermocosmetic is Effective as an Adjunct to Benzoyl Peroxide for Mild to Moderate Acne and as Monotherapy in Maintenance Post Benzoyl Peroxide
Salicylic acid · Journal of Drugs in Dermatology, 2023
Cucumber (Cucumis sativus L.) with heterologous poly-γ-glutamic acid has skin moisturizing, whitening and anti-wrinkle effects
Cucumis sativus extract · International Journal of Biological Macromolecules, 2024

1 more study

Efficacy and safety of combination cream of stimu-tex AS™ (spent grain wax, Argania Spinosa Kernel oil, Butyrospermum Parkii (shea butter) extract), and saccharide isomerate after fractional CO2 laser procedure: split-face, double blinded, randomized controlled trial
Shea butter · Lasers in Medical Science, 2025

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Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

Nadia Kapleva, MS

Co-founder, Medical Director

Cosmetic chemist, cosmetologist, aesthetic products developer
Alexey Shagraev, PhD

Co-founder, CEO and CTO

PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
Dr. Sofía Perea Pérez, MD, MSc

Medical Board

Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
Aishani Shah, MD

Medical Board

Specialist dermatologist, MBBS, MD, IFAAD
Asya Zubkova, MS

Medical Board

Cosmetic chemist, SCS, IFSCC member
Hanna Kurets, MD

Medical Board, Medical Advisor

Dermatology MD
Elina Nazarenko, MD

Medical Board

Dermatology and diagnostic consultant
Victoria Derkova, MS

Medical Board

Cosmetic chemist, cosmetic development technologist