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House of HUR skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

House of HUR is a Korean skincare brand founded in 2020 and owned by Goodai Global Inc. since 2022.

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House of HUR is widely loved for its thoughtfully crafted sunscreens and gentle formulas. Its products suit sensitive, dry, and combination skin types best. The standout products for particular concerns include the Weightless Sun Fluid for acne-prone skin. Together, these offerings provide reliable daily protection without irritation.

This page covers some of the most popular House of HUR products; for the whole House of HUR range, with a fit score for every product, use the Lovi app.

House of HUR sunscreens

Questions and answers

Is House of HUR worth it?

House of HUR is worth it because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the House of HUR products on this page list no fragrance in their ingredients.

What are House of HUR's best products?

House of HUR features the Weightless Sun Fluid, which Lovi rates Superior for dry, oily, sensitive, combination, and acne-prone skin, and High for oily acne-prone skin. Every product from House of HUR on this page lists no fragrance in its ingredients.

Which House of HUR sunscreen is best for sensitive skin?

Weightless Sun Fluid is the best House of HUR sunscreen for sensitive skin. Lovi rates this sunscreen Superior for sensitive skin.

Does House of HUR cause breakouts?

House of HUR is unlikely to cause breakouts because its items are suitable for skin that gets pimples. Lovi rates the House of HUR routine Superior for acne-prone skin.

Is House of HUR fragrance-free?

Yes, every product among the House of HUR products on this page lists no fragrance in its ingredients, making them free of added scents.

What are the key ingredients in House of HUR products?

House of HUR products on this page feature key ingredients like Aloe barbadensis extract, Citrus junos fruit extract, vitamin E, and zinc oxide. Aloe barbadensis extract helps calm irritated skin, while zinc oxide and vitamin E provide soothing and antioxidant protection.

Clinical Pharmacology, 2018Journal of Controlled Release, 2025

How do I build a House of HUR skincare routine?

To build a House of HUR skincare routine for dry, oily, sensitive, combination, or acne-prone skin, you can use the brand-focused routines which Lovi rates Superior for all of these skin types. Every House of HUR product on this page lists no fragrance in its ingredients.

What are good alternatives to House of HUR?

Good alternatives to House of HUR that have pages on Lovi include SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea.

House of HUR vs SKIN1004: which is better?

House of HUR rates Superior for dry, oily, sensitive, combination, and acne-prone skin, while SKIN1004 rates High for oily, combination, and acne-prone skin. This makes House of HUR the stronger fit across multiple skin types compared to SKIN1004.

Who owns House of HUR, and where is it from?

House of HUR is a Korean brand founded in 2020, owned by Goodai Global Inc. since 2022.

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Is House of HUR cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list House of HUR as cruelty-free.

Research behind House of HUR's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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