NIVEA vs Elemis
NIVEA and Elemis are established European skincare lines recognized for distinctly different formulations and heritages. NIVEA, the German brand founded in 1911, offers versatile sunscreens, targeted serums, and nourishing moisturizers with glycerin, suiting sensitive and oily skin best through lightweight hydration. Conversely, Elemis, the British line founded in 1989, is celebrated for cleansers, toners, serums, and rich moisturizers blending glycerin and shea, which suit dry and mature skin through deeply restorative qualities. Both brands utilize key ingredients to improve barrier function, yet they differ in their heritage, ownership, specific standout products, and ideal skin types.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
beiersdorf.comen.wikipedia.org
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular NIVEA and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular NIVEA vs Elemis products
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
- “Makes my face feel smooth and soft. — NIVEA Soft”
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
Hydration and Moisture Often MentionedMostly Mentioned
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
- “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
- “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
Fragrance and Scent Praise Often MentionedOften Mentioned
- “smells like holiday — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “Smell brings me back to childhood — NIVEA Creme”
- “smells like a spa — Elemis Pro-Collagen Cleansing Balm”
- “smells like a holiday — Elemis Papaya Enzyme Peel”
Exfoliation and Blemish Reduction Often MentionedSometimes Noted
- “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
- “unclogs pores — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- “non-stripping formula — Elemis Dynamic Resurfacing Facial Wash”
Gentle Care Often MentionedSometimes Noted
- “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- “doesn't leave skin dry or stretched — NIVEA DERMA SKIN CLEAR”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
- “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
Value and Affordability Often MentionedNot noted
- “Works better than expensive luxury creams — NIVEA Creme”
- “Best affordable vegan moisturizer. — NIVEA Soft”
- “absolute steal for the price — NIVEA DERMA SKIN CLEAR”
Product Ineffectiveness or Minor Issues Mostly MentionedSometimes Noted
- “didn't see a difference — Elemis Papaya Enzyme Peel”
- “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
- “It peels horribly no matter how I apply it. — Elemis Pro-Collagen Marine Cream”
- “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”
Value and Pricing Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Fragrance and Scent Complaints Sometimes NotedOften Mentioned
- “Scent is too overpowering for sensitive noses — NIVEA Creme”
- “Has a heavy, baby powder smell. — NIVEA Soft”
- “smell is too strong — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
NIVEA vs Elemis routines for dry skin
-
Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
A$128.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
-
Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
-
Moisturizer
Creme
Morning · Evening · Once a week
A$5.24
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
A$21.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
A$27.35
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
A$8.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
Buy Elemis routine · A$549.28 · 91% fit
Buy NIVEA routine · A$176.64 · 83% fitSee multi-brand routine · 97% fit
NIVEA vs Elemis routines for oily skin
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Soft
Morning · Evening · Once a week
A$6.24
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
A$21.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
A$80.43
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
A$75.95
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
A$8.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Cleansing Toner
Balancing Lavender Toner
Evening
A$77.81
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
A$67.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy NIVEA routine · A$394.61 · 87% fit
Buy Elemis routine · A$653.08 · 80% fitSee multi-brand routine · 96% fit
NIVEA vs Elemis routines for combination skin
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Soft
Morning · Evening · Once a week
A$6.24
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
A$21.49
-
Pre-Cleanser
Pyunkang Yul Deep Cleansing Oil
Evening · Once a week
A$30.99
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
A$29.90
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
A$8.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Cleansing Toner
Balancing Lavender Toner
Evening
A$77.81
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
A$67.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy NIVEA routine · A$366.08 · 86% fit
Buy Elemis routine · A$720.04 · 82% fitSee multi-brand routine · 95% fit
Questions and answers
NIVEA or Elemis: which is better?
Elemis is better for dry and mature skin with a Superior routine fit, while NIVEA offers better value and exfoliation and blemish-clearing products on this page.
What is the difference between NIVEA and Elemis?
Elemis is a UK-founded brand owned by L'Occitane Group that focuses best on dry and mature skin, while NIVEA is a German-founded brand owned by maxingvest GmbH & Co. KGaA that fits best for sensitive, oily, and acne-prone skin. Lovi finds that Elemis has a Superior routine fit for dry and mature skin, whereas NIVEA offers better value and affordability with strong blemish-clearing serums.
NIVEA or Elemis for dry skin?
For dry skin, both brands work well, but Elemis has a Superior routine fit compared to NIVEA's High fit level. Elemis features highly rated hydrating moisturizers like the Pro-Collagen Marine Cream, while NIVEA offers versatile options like Creme.
NIVEA or Elemis: which moisturizer is better?
Elemis is better for hydration and moisture, featuring products like Pro-Collagen Marine Cream which achieves a superior fit level for mature skin. NIVEA offers versatile multi-use moisturizers with a high fit for various skin types at a more affordable price point.
Which is more affordable, NIVEA or Elemis?
NIVEA is more affordable than Elemis, as reviewers frequently note Elemis for its high price point. Lovi notes NIVEA as doing better for value and affordability compared to Elemis.
Between NIVEA and Elemis, which brand is better suited for mature skin?
Both NIVEA and Elemis have a High fit for mature skin, but Elemis reaches a Superior level for this skin type because its products on this page include specialized options like the Pro-Collagen Marine Cream.
Which brand offers better exfoliation and blemish reduction according to review themes?
NIVEA does better with exfoliation and blemish reduction according to review themes. Reviewers mention blemish-clearing serums and smoother skin texture serums as mostly mentioned benefits for the brand.
How do the founding years and corporate ownership of NIVEA and Elemis compare?
NIVEA was founded in 1911 in Germany and has been owned by maxingvest GmbH & Co. KGaA since 2004, whereas Elemis was founded in 1989 in the United Kingdom and is owned by the L'Occitane Group since 2019.
NIVEA or Elemis for oily skin?
Both NIVEA and Elemis fit oily skin well, with Lovi giving each brand a High fit level for this skin type. NIVEA features blemish-clearing serums and sunscreens like UV Deep Protect & Care Gel that help manage oily skin, while Elemis offers products like Balancing Lavender Toner and Pro-Collagen Eye Revive Mask.
NIVEA or Elemis for sensitive skin?
Both NIVEA and Elemis have a High routine fit for sensitive skin. NIVEA offers fragrance-free options as 3 of 9 products on this page list no fragrance, whereas Elemis has 4 of 22 products without fragrance.
NIVEA or Elemis for acne-prone skin?
Both NIVEA and Elemis help with acne-prone skin, as the products on this page achieve a High fit level for this skin type. NIVEA features blemish-clearing serums and a routine fit that is well suited for acne-prone care.
Research behind their key ingredients
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
-

Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

















































