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BYOMA vs NIOD

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

BYOMA and NIOD are two distinct skincare lines known for their thoughtful approaches to modern routines, with the former founded in Britain in 2022 and the latter established in Canada in 2015. Both brands offer targeted moisturizers, cleansers, and advanced serums that suit dry, sensitive, and mature skin types best. While BYOMA relies on tri-ceramide and squalane to nourish the skin barrier and fight oxidative stress, NIOD utilizes sophisticated, scientifically rigorous formulas to deliver specialized results.

BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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NIOD is a Canadian skincare brand founded in 2015 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular BYOMA and NIOD products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular BYOMA vs NIOD products

Questions and answers

BYOMA or NIOD: which is better?

BYOMA offers a much larger selection of products on this page compared to NIOD, with several items achieving Superior Lovi fit levels for dry and sensitive skin types. Reviewers frequently highlight BYOMA for its barrier-strengthening and deeply hydrating moisturizers.

What is the difference between BYOMA and NIOD?

BYOMA offers a broad range of 17 products founded in the UK in 2022 that fit dry, sensitive, and dry sensitive skin best, while NIOD is a smaller line of 2 products founded in Canada in 2015 with no specific skin types listed as best fits. Both brands have all or nearly all fragrance-free products on this page.

Which is more affordable, BYOMA or NIOD?

The products on this page from BYOMA generally offer lower-cost everyday skincare options compared to NIOD. BYOMA provides a wider range of accessible moisturizers, cleansers, and serums.

Which causes fewer breakouts, BYOMA or NIOD?

BYOMA products on this page have mixed feedback regarding breakouts, with reviewers sometimes noting breakouts and acne. NIOD features too few products on this page to determine a clear overall trend for causing fewer breakouts.

When were BYOMA and NIOD founded and who currently owns them?

BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group. NIOD was founded in 2015 in Canada and is owned by The Estée Lauder Companies Inc.

How many products from each brand are listed on the page, and do they contain fragrance?

The products on this page include 17 from BYOMA and 2 from NIOD. Almost all BYOMA products list no fragrance except for the Smoothing Body Serum, while every NIOD product on this page also lists no fragrance in its ingredients.

Which BYOMA products achieve a Superior Lovi fit level for dry skin?

For dry skin, BYOMA achieves a Superior Lovi fit level with several products including the Hydrating Serum, Balancing Face Mist, Moisturizing Rich Cream, Hydrating Recovery Oil, and Melting Balm Cleanser.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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