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Shu Uemura vs NEOCUTIS

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

Shu Uemura and NEOCUTIS are skincare brands, with the former being a Japanese line founded in 1967 and the latter a Swiss house established in 2003. Shu Uemura is deeply loved for its transformative makeup removers and meticulously crafted formulas like the cleansing oil, while NEOCUTIS is widely beloved for its refined serums and moisturizers, including Bio Serum Firm and lumi猫re. The Japanese offerings suit all skin types best, whereas the Swiss preparations suit mature, dry, and stressed skin best because of their deeply restorative properties. Through consistent application, both provide balanced, gentle care that maintains comfort and helps restore natural radiance.

Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Or茅al S.A. since 2003.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular Shu Uemura and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Shu Uemura vs NEOCUTIS products

Questions and answers

Shu Uemura or NEOCUTIS: which is better?

NEOCUTIS gives better results than Shu Uemura, as Bio Serum Firm achieves a High Lovi fit for mature and dry skin while the products on this page for Shu Uemura only reach an Average fit. Every product on this page for both brands lists no fragrance in its ingredients.

What is the difference between Shu Uemura and NEOCUTIS?

NEOCUTIS products on this page get a High fit for mature, dry, and sensitive skin types, whereas Shu Uemura products on this page achieve only an Average fit for those same skins. Both brands offer formulas that list no fragrance in their ingredients.

Which is more affordable, Shu Uemura or NEOCUTIS?

Neither Shu Uemura nor NEOCUTIS lists pricing information on this page, so affordability cannot be compared here.

Which causes fewer breakouts, Shu Uemura or NEOCUTIS?

NEOCUTIS causes fewer breakouts on this page, as its serum has an Average fit for acne-prone skin while Shu Uemura's cleansing oil has a Low fit. Squalane, which is found in skincare products, may play a role in acne vulgaris according to study 2.

The Journal of Investigative Dermatology, 2006

Which brand is older, Shu Uemura or NEOCUTIS?

Shu Uemura is older than NEOCUTIS, having been founded in Japan in 1967 compared to NEOCUTIS which was established in Switzerland in 2003.

Where were Shu Uemura and NEOCUTIS founded?

Shu Uemura was founded in Japan, while NEOCUTIS was founded in Switzerland.

Which parent companies currently own Shu Uemura and NEOCUTIS?

Shu Uemura is owned by L'Or茅al S.A., while NEOCUTIS is owned by Merz Holding GmbH & Co. KG.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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