🇬🇧United Kingdom

Fresh Soy Face Cleanser for dry skin

Superior

  • SuperiorDry Skin Fit
  • SuperiorEffectiveness
  • ExcellentSafety

One of the best cleansers for dry skin.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Excellent for your dry skin as coco-glucoside and glycerin provide effective cleansing without stripping moisture, while soybean oil and sunflower seed oil offer superior hydration and emollient benefits. Aloe barbadensis leaf juice further soothes and complements the moisturizing action, making it ideal for dry or flaky skin.
  • The blend of botanical extracts like cucumber and rose provides additional soothing and antioxidant properties, enhancing the overall skin-nourishing experience.
  • This formula is exceptionally safe for your skin, containing no harsh ingredients and featuring soothing components like glycerin and aloe.

How to apply

  • Use this cleanser AM and PM every day to keep your skin clean. Start using it daily right away since your skin is not sensitive.
  • Apply this cleanser as the very first step in your morning routine and right after your pre-cleanser in the evening. Follow with your toner and moisturizer afterwards.
  • Gently massage a small amount of cleanser onto your face using soft circular motions. Rinse thoroughly with lukewarm water and pat dry with a clean towel.
  • Apply this cleanser on slightly damp skin for a comfortable and refreshing wash. This helps maintain your skin's natural moisture while cleansing away dirt.
  • Avoid getting the cleanser directly into your eyes to prevent any irritation. Do a simple patch test before your first use to ensure your skin likes it.

People Say

★4.6Overall rating based on 14.0k+ reviews

Based on a very large amount of data, this gel cleanser is highly regarded for its gentle, non-stripping formula that effectively cleanses without compromising skin moisture. It is frequently recommended for sensitive, dry, and acne-prone skin due to its soothing properties. While many users appreciate the fresh cucumber scent, a moderate number find the fragrance polarizing or consider the product too expensive for daily use.

Highlights

  • Gentle and non-stripping Mostly Mentioned
    • “leaves my skin soft and moisturized”
    • “doesn't strip skin of essential moisture”
    • “no tight feeling after rinsing”
  • Effective makeup removal Often Mentioned
    • “literally melts makeup off”
    • “removes mascara without stinging”
    • “cleans the residue left after makeup remover”
    • “dissolves light makeup effectively”
  • Soothing for sensitive skin Often Mentioned
    • “instantly calms visible redness”
    • “doesn't make my sensitive skin break out”
    • “great for super sensitive skin”
    • “never irritated my thin skin”
  • Expensive for wash Often Mentioned
    • “hard to justify the price tag”
    • “pricey for a cleanser”
    • “wish it was more cost-effective”
    • “expensive for something you wash off”
  • Pleasant cucumber scent Sometimes Noted
    • “smells fresh like cucumbers”
    • “very calming and refreshing scent”
    • “light cucumber scent is pleasant”
    • “smells like a spa”
  • Scent is polarizing Sometimes Noted
    • “smells like rotten cucumbers”
    • “stinky”
    • “earthy smell made me hate it”
    • “can't stand the smell”
  • Causes eye irritation Rarely Noted
    • “burns my eyes”
    • “stings if it gets in eyes”
    • “irritated my eyes”
  • Packaging issues Rarely Noted
    • “cap breaks easily”
    • “hard to squeeze out at the end”
    • “packaging is not eco-friendly enough”
    • “lid snapped off”

Sources: lovi.care, fresh.com, sephora.com, ulta.com, amazon.com, reddit.com, and more

Questions and answers

What makes Fresh Soy Face Cleanser one of the best fits for dry skin?

Fresh Soy Face Cleanser is one of the best fits for dry skin because coco-glucoside and glycerin clean without stripping moisture, while soybean and sunflower seed oils provide superior hydration and keep skin soft. Aloe barbadensis leaf juice further calms flaky areas, and soothing botanical extracts like cucumber and rose nourish the skin.

Which ingredients make this cleanser a good fit for dry skin?

This cleanser is a great fit for dry skin because coco-glucoside and glycerin clean gently without stealing your skin's moisture, while soybean oil and sunflower seed oil add deep hydration. Aloe barbadensis leaf juice and cucumber extract further help soothe dry or flaky patches.

What do Amino Acids do for dry skin?

Amino acids help improve dry skin by boosting natural moisture and supporting the skin barrier so it stays soft and smooth. They are generally well-suited for daily use to ease tight or flaky skin.

Der Hautarzt; Zeitschrift Fur Dermatologie, Venerologie, und Verwandte Gebiete, 2004

What does Aloe Vera Leaf Juice do for dry skin?

Aloe Vera Leaf Juice helps increase water content in dry skin to keep it feeling soft and smooth. It works well to boost hydration without changing water loss through the skin.

Skin Research and Technology, 2006

Where does this cleanser go in a skincare routine for dry skin?

This cleanser is used in the morning and evening, followed by a hydrating toner and moisturizer in the morning, and a makeup remover first plus a treatment and moisturizer in the evening. Using a mild cleanser as part of a daily routine helps improve visual dryness and overall skin comfort.

The Journal of Dermatological Treatment, 2022

Can I use this cleanser with retinol, and in what order?

You can use this cleanser with retinol because its gentle ingredients clean without stripping moisture. Use the cleanser first to prep your skin, and follow with your retinol treatment.

Cutis, 2006

How often should I use this cleanser?

You can use this cleanser twice a day in your morning and evening routines. It cleans effectively without stripping moisture, helping to keep dry skin feeling soft and comfortable.

The Journal of Dermatological Treatment, 2022

Can this cleanser clog pores, cause breakouts or purging for dry skin?

This cleanser is unlikely to clog pores or cause breakouts on dry skin, as it contains no harsh ingredients and features gentle, soothing components like glycerin and aloe. Reviewers rarely report irritation, and the formula is exceptionally safe and non-stripping.

Clinical, Cosmetic and Investigational Dermatology, 2017

Can I use this cleanser around the eyes or on my body?

Yes, you can use this cleanser on the body and around the eyes because its very safe formula contains gentle components like glycerin and aloe that clean without stripping moisture. The thin skin in these areas benefits from cleansers with nourishing oils and hydrating ingredients that protect moisture while cleansing.

Is this cleanser fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol. Behenyl alcohol is a fatty alcohol, which soften the skin.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • A cream combining propolis, tea tree oil, and Aloe vera reduced erythema scars, acne severity index, and total lesion count better than erythromycin cream in sixty patients with mild to moderate acne vulgaris compared to placebo.

    Clinical Pharmacology, 2018
  • Topical aloe vera gel significantly accelerated split-thickness skin graft donor-site healing compared to placebo in 12 patients, but showed no significant difference in pain relief.

    Plastic and Reconstructive Surgery, 2018
  • Topical application of Aloe vera cream reduced postoperative pain at rest and during defecation, accelerated wound healing at two weeks, and decreased analgesic requirements in patients after open hemorrhoidectomy compared to placebo.

    Journal of Alternative and Complementary Medicine, 2010
  • Transgenic cucumber expressing poly-γ-glutamic acid synthesis genes increased water content by 6-14%, reduced water loss by 11-12%, decreased facial wrinkles and roughness by 19.58% and 24.97%, decreased skin melanin by 5.27%, and improved facial elasticity in human skin and zebrafish compared to controls.

    International Journal of Biological Macromolecules, 2024
  • Copper Oxide nanoparticles synthesized using cucumber extract exhibited antibacterial, antifungal, UV protection, and reactive-oxygen species inhibition properties with low cellular toxicity and skin-rejuvenating effects when incorporated into skin cream.

    Endocrine, Metabolic & Immune Disorders Drug Targets, 2021
  • Topical treatment with Holothuria parva extract gel showed significant wound contraction compared to the negative control in full-thickness wounded rats.

    The International Journal of Lower Extremity Wounds, 2024
  • The emollient V0034CR significantly reduced TEWL compared to vehicle and vehicle plus glycerol, and significantly increased corneometry scores compared to vehicle and vehicle plus petrolatum in healthy volunteers with dry skin, demonstrating combined barrier function improvement from petrolatum and hydration improvement from glycerol.

    Journal of Cosmetic Dermatology, 2020
  • Ten days of treatment with a cream containing 20% glycerin significantly increased skin hydration measured by corneometer values in 17 healthy volunteers compared to a placebo cream, but showed no influence on transepidermal water loss or skin sensitivity to an irritating surfactant.

    International Journal of Cosmetic Science, 2001
  • Niacinamide/glycerin body moisturizers provided better rapid and prolonged improvement of cosmetic xerosis through functional improvement of stratum corneum barrier function compared to no treatment and conventional moisturizers in female subjects.

    Journal of Drugs in Dermatology, 2012
  • Treatment with a rose extract activated newly identified skin olfactory receptors and prevented epinephrine-induced skin stress responses in epidermal keratinocytes and human skin explants, while clinically decreasing the appearance of under-eye dark circles in stressed women.

    Molecules, 2020
  • Rose petal extract improves stratum corneum moisture levels in humans by upregulating HAS2 expression via the GLK-MAP2K-MAPK signaling pathway.

    BioFactors, 2023
  • Rosa gallica petal extract (RPE) exerts skin whitening by attenuating tyrosinase activity and melanin accumulation and exhibits anti-wrinkle activity by suppressing MMP-1 levels in human cells.

    Journal of Medicinal Food, 2020

Ingredients

Water, Coco-Glucoside, Glycerin, Butylene Glycol, Peg-7 Glyceryl Cocoate, Xanthan Gum, Glycine Soja Oil Soybean Oil, Helianthus Annuus Seed Oil Sunflower Seed Oil, Borago Officinalis Seed Oil, Aloe Barbadensis Leaf Juice, Cucumis Sativus Fruit Extract, Rosa Damascena Extract, Rosa Damascena Flower Water, Centaurea Cyanus Flower Extract, Glycine Soja Soybean Sterols, Panax Ginseng Root Extract, Rosa Damascena Oil Flower, Malva Sylvestris Flower Extract, Tocopherol, Ascorbyl Palmitate, Peg-120 Methyl Glucose Dioleate, Peg-40 Hydrogenated Castor Oil, Caprylyl Glycol, Polysorbate 20, Caprylic Capric Triglyceride, Silica, Benzoic Acid, Disodium Edta, Citric Acid, Behenyl Alcohol, Glyceryl Stearate, Lecithin, Pentylene Glycol, Hydrolyzed Soy Protein, Caramel, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product.

Buy online

Prices checked 10 Oct – 6 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for the United Kingdom.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.