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The INKEY List vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Anessa are distinct skincare options from British and Japanese origins that offer targeted care for daily routines. The British brand specializes in moisturizers, serums, toners, and eye products built around glycerin, suiting dry and dry-sensitive skin best with targeted solutions like its PHA Toner, Azelaic Acid Serum, and Ceramide Moisturizer. Meanwhile, the Japanese brand is widely loved for advanced sunscreens and sophisticated formulas that suit all skin types, providing reliable daily protection through standout products like its Sunscreen Skincare Milk and Gel. While both brands offer thoughtful formulations to shield and care for the complexion, they differ in their core focus, with the first centered on barrier-restoring moisture and the second on comprehensive sun defense.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular The INKEY List and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Anessa products

Questions and answers

The INKEY List or Anessa: which is better?

Neither brand is universally better, as The INKEY List offers a wide variety of affordable cleansers, serums, and moisturizers suited for dry and oily acne-prone skin, while Anessa focuses specifically on sunscreens with high Lovi fit levels for oily and mature skin.

What is the difference between The INKEY List and Anessa?

The INKEY List offers a wide variety of skincare products on this page like cleansers, toners, serums, and moisturizers that fit dry skin best, whereas Anessa focuses specifically on sunscreens that fit oily and combination skin well. Reviewers note that the products on this page from The INKEY List tend to be affordable and feature hydrating moisturizers.

Which is more affordable, The INKEY List or Anessa?

The INKEY List offers affordable serums and moisturizers across the products on this page, while Anessa does not mention pricing or affordability.

Which causes fewer breakouts, The INKEY List or Anessa?

The products on this page for The INKEY List sometimes have purging and breakouts noted by reviewers, whereas Anessa features sunscreens without such notes.

Which brand has been on the market longer, The INKEY List or Anessa?

Anessa has been on the market longer, having been founded in Japan in 1992, whereas The INKEY List was founded in the United Kingdom in 2018.

Do products from The INKEY List and Anessa contain fragrance?

Every product on the products on this page for both The INKEY List and Anessa lists no fragrance in its ingredients.

What are the main skin types that The INKEY List fits best according to its brand-focused routines?

The products on this page show that The INKEY List fits dry skin, dry sensitive skin, and oily acne-prone skin best based on its brand-focused routines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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