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The INKEY List vs Anessa

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The INKEY List and Anessa are distinct skincare brands offering specialized daily care for varying complexions. The British line features moisturizers, serums, toners, and eye products built around glycerin, suiting combination and sensitive skin best with targeted options for acne, dark spots, and aging. Meanwhile, the Japanese brand is widely loved for advanced sunscreens and sophisticated formulas that suit all skin types with reliable daily protection. While both deliver thoughtful formulations, the former focuses on barrier-restoring ingredients like glycerin, whereas the latter emphasizes advanced sun protection.

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

Anessa is a Japanese skincare brand founded in 1992 and owned by Shiseido Company, Limited.

anessaco.comen.wikipedia.orgcorp.shiseido.comhappi.com

This page compares some of the most popular The INKEY List and Anessa products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The INKEY List vs Anessa products

Questions and answers

The INKEY List or Anessa: which is better?

Neither brand is universally better, because The INKEY List focuses on targeted affordable serums and moisturizers, while Anessa specializes in high-performance sunscreens. Lovi rates the products on this page across both brands differently depending on your skin type.

What is the difference between The INKEY List and Anessa?

The products on this page for The INKEY List include serums, cleansers, and moisturizers that fit combination, sensitive, and oily skin best, while Anessa features sunscreens. Reviewers highlight that The INKEY List offers affordable, lightweight moisturizers and serums that work well under makeup, though they note some packaging issues and breakouts.

Which is more affordable, The INKEY List or Anessa?

The products on this page from The INKEY List feature affordable moisturizers and serums as noted by reviewers, whereas the Anessa page focuses solely on sunscreens.

Which causes fewer breakouts, The INKEY List or Anessa?

The products on this page for The INKEY List sometimes note purging and breakouts as a side effect, whereas Anessa sunscreens do not mention breakouts on this page.

Between The INKEY List and Anessa, which brand was founded earlier and in which countries were they established?

Anessa was founded earlier in 1992 in Japan, whereas The INKEY List was founded in 2018 in the United Kingdom.

How do the skincare product selections of The INKEY List and Anessa differ regarding product types such as cleansers, sunscreens, and serums?

The products on this page for The INKEY List include cleansers, toners, serums, and moisturizers, whereas the selections for Anessa consist entirely of sunscreens.

Which brand has more products listed on the page, and what are their parent companies?

The INKEY List has more products listed on the page, and its parent company is Brand Evangelists for Beauty Limited, while Anessa is owned by Shiseido Company, Limited.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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