MIDHA skincare
MIDHA is a Korean skincare brand founded in 2019 and owned by MIDHA Cosmetic Co., Ltd..
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Skincare enthusiasts adore MIDHA for its deeply nourishing moisturizers and finely crafted formulas. Its products suit dry, sensitive, and combination skin types best, offering gentle hydration without irritation. For targeted concerns like acne-prone skin, the Rice Cream stands out as a reliable daily choice. Every bottle delivers thoughtful care designed to restore natural balance.
This page covers some of the most popular MIDHA products; for the whole MIDHA range, with a fit score for every product, use the Lovi app.
MIDHA moisturizers
Questions and answers
Is MIDHA worth it?
Yes, MIDHA is worth considering because Lovi rates the brand-focused routines Superior for dry, oily, sensitive, combination, and acne-prone skin. Additionally, the MIDHA products on this page list no fragrance in their ingredients.
What are MIDHA's best products?
MIDHA's best products are the Rice Cream moisturizer, which helps keep skin hydrated. Lovi rates the MIDHA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
Which MIDHA moisturizer is best for dry skin?
The Rice Cream is the moisturizer on this page for dry skin. Lovi rates the MIDHA-focused routine Superior for dry skin.
Does MIDHA cause breakouts?
MIDHA is unlikely to cause breakouts because Lovi rates the Rice Cream High for acne-prone skin. The MIDHA products on this page also list no fragrance in their ingredients.
Is MIDHA fragrance-free?
Yes, every one of the MIDHA products on this page lists no fragrance in its ingredients.
What are the key ingredients in MIDHA products?
MIDHA products feature key ingredients such as niacinamide, panthenol, and glycerin, which help support skin hydration and barrier function. The MIDHA products on this page list no fragrance in their ingredients.
The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002
How do I build a MIDHA skincare routine?
To build a MIDHA skincare routine from this page, apply the Rice Cream as your daily moisturizer. Lovi rates the MIDHA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.
What are good alternatives to MIDHA?
SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea are similar brands with pages on Lovi. Lovi rates the SKIN1004-focused routine Superior for dry and sensitive skin, and High for oily, combination, and acne-prone skin.
MIDHA vs SKIN1004: which is better?
MIDHA routines fit dry, oily, sensitive, combination, and acne-prone skin better than SKIN1004 routines, rating Superior across all five types compared to the High or Superior ratings for SKIN1004. Lovi rates the MIDHA-focused routine Superior for dry skin, whereas the SKIN1004-focused routine is also rated Superior.
Who owns MIDHA, and where is it from?
MIDHA is a Korean brand founded in 2019, owned by MIDHA Cosmetic Co., Ltd..
Is MIDHA cruelty-free?
PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MIDHA as cruelty-free.
Research behind MIDHA's key ingredients
Behind these ratings
Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sof铆a Perea P茅rez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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