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MIDHA skincare

Rated by Lovi 路 Unbiased, science-based skincare AI trained on real user outcomes 路 How the Fit score works

MIDHA is a Korean skincare brand founded in 2019 and owned by MIDHA Cosmetic Co., Ltd..

tracxn.commidha.co.krmidhacosmetic.tradekorea.com

Skincare enthusiasts adore MIDHA for its deeply nourishing moisturizers and finely crafted formulas. Its products suit dry, sensitive, and combination skin types best, offering gentle hydration without irritation. For targeted concerns like acne-prone skin, the Rice Cream stands out as a reliable daily choice. Every bottle delivers thoughtful care designed to restore natural balance.

This page covers some of the most popular MIDHA products; for the whole MIDHA range, with a fit score for every product, use the Lovi app.

MIDHA moisturizers

Questions and answers

Is MIDHA worth it?

MIDHA is worth it because Lovi rates the MIDHA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin. Every MIDHA product on this page also lists no fragrance in its ingredients.

What are MIDHA's best products?

MIDHA features the Rice Cream on this page, which Lovi rates High for acne-prone skin and Average for dry, oily, and sensitive skin types. Lovi rates the MIDHA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin.

Which MIDHA moisturizer is best for dry skin?

Rice Cream is the moisturizer on this page for dry skin, where Lovi rates it Average.

Does MIDHA cause breakouts?

MIDHA is unlikely to cause breakouts, and Lovi rates the Rice Cream High for acne-prone skin. The brand-focused routine for acne-prone skin also achieves a Superior fit.

Is MIDHA fragrance-free?

Yes, every one of the MIDHA products on this page lists no fragrance in its ingredients.

What are the key ingredients in MIDHA products?

MIDHA products feature key ingredients such as niacinamide, panthenol, and glycerin, which help support skin hydration and barrier function. Niacinamide may also assist in reducing skin pigmentation and signs of aging.

The British Journal of Dermatology, 2002American Journal of Clinical Dermatology, 2002

How do I build a MIDHA skincare routine?

To build a MIDHA routine, start with a daily moisturizer like the Rice Cream, which fits breakout-prone skin well and helps keep dry or oily skin soft and smooth. Lovi rates MIDHA-focused routines as Superior for dry, oily, sensitive, combination, and breakout-prone skin. Every MIDHA product on this page contains no fragrance.

What are good alternatives to MIDHA?

SKIN1004, Anua, Medicube, Beauty of Joseon, COSRX, and Dr. Althea are similar brands with pages on Lovi. Lovi rates the MIDHA-focused routine Superior for dry, oily, sensitive, combination, and acne-prone skin, while the SKIN1004-focused routine is Superior for dry, sensitive, and acne-prone skin and High for oily and combination skin.

MIDHA vs SKIN1004: which is better?

MIDHA is better than SKIN1004 for oily, dry, sensitive, combination, and acne-prone skin types. Lovi rates the MIDHA-focused routine as Superior for all these skin types, outperforming SKIN1004 for oily and combination skin.

Who owns MIDHA, and where is it from?

MIDHA is a Korean brand founded in 2019, owned by MIDHA Cosmetic Co., Ltd..

tracxn.commidha.co.krmidhacosmetic.tradekorea.com

Is MIDHA cruelty-free?

PETA, Leaping Bunny, and Cruelty Free International, the registries Lovi checks, do not list MIDHA as cruelty-free.

Research behind MIDHA's key ingredients

Behind these ratings

Lovi rates every product from its full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sof铆a Perea P茅rez, MD, MSc

    Dr. Sof铆a Perea P茅rez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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