Shu Uemura vs Biluma
Shu Uemura and Biluma are well-regarded skincare brands known for their meticulously crafted formulas and tailored approach to daily care. The Japanese pioneer offers transformative makeup removers that suit all skin types best, with its cleansing oil standing out as ideal for acne-prone skin. Meanwhile, the Indian label is beloved for sophisticated serums that suit combination, sensitive, and dry skin best, alongside its specialized cream for acne-prone skin. While both rely on carefully balanced ingredients to maintain skin comfort, they differ in their heritage, ownership, and specific ideal skin types.
Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.
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Biluma is an Indian skincare brand founded in 2014 and owned by Galderma Group AG.
This page compares some of the most popular Shu Uemura and Biluma products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Questions and answers
Shu Uemura or Biluma: which is better?
Neither brand is universally better, as Shu Uemura has an Average Lovi fit for dry and sensitive skin, while Biluma has an Average Lovi fit for combination and acne-prone skin. Every product on this page for both brands lists no fragrance in its ingredients.
What is the difference between Shu Uemura and Biluma?
Shu Uemura and Biluma differ in their makeup and target skin types, as Shu Uemura offers a cleansing oil while Biluma features a cream serum. Lovi rates Shu Uemura as Average for dry, sensitive, mature, and dark spot skin, and Low or Caution for oily and acne-prone skin. Meanwhile, Lovi rates Biluma as Average for combination, dark spot, mature, oily, sensitive, and acne-prone skin, but Low for dry and dry sensitive skin.
Which is more affordable, Shu Uemura or Biluma?
The products on this page for both Shu Uemura and Biluma do not list pricing information, so affordability cannot be compared.
Which causes fewer breakouts, Shu Uemura or Biluma?
For acne-prone skin, Biluma gets an Average fit from Lovi, whereas Shu Uemura gets a Low fit or requires caution for the products on this page. Biluma may help you avoid breakouts better since its cream is rated more favorably for acne-prone skin than Shu Uemura's cleansing oil.
Which brand is older, Shu Uemura or Biluma?
Shu Uemura is older, having been founded in Japan in 1967, whereas Biluma was founded later in India in 2014.
Which company owns Shu Uemura and which owns Biluma?
Shu Uemura is owned by L'Oréal S.A., and Biluma is owned by Galderma Group AG.
Do Shu Uemura or Biluma products contain fragrance?
Every product on this page from both Shu Uemura and Biluma lists no fragrance in its ingredients.
Research behind their key ingredients
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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